'I give up' shout frustrated Next shoppers like popular budget clothing brand AXED
SHOPPERS have been left gutted after Next confirmed it will no longer sell a clothing brand that is a favorite for cheap and trendy fashion.
The retail giant has confirmed that it will no longer sell Tesco's F&F clothing on its website, meaning the brand will be completely unavailable online.
Tesco closed its homewares and clothing site Tesco Direct in 2018 as it was deemed unprofitable, meaning customers could only buy F&F clothing in certain stores.
The following year there was joy for fans after Tesco announced that a limited range of F&F items would be sold by Next.co.uk.
But this month Next confirmed it would end the service and sell the remaining F&F shares on clearance.
Customers have criticized the decision, with one saying: “I really miss being able to buy clothes online and pick them up in store as you can't rely on Tesco stores to have ranges and sizes. I think it really strange that you don't do that.” order online.”
A second said: “Has Next please stopped selling the F&F brand? I bought all my F&F clothes from Next.”
While a third said: “Why are your clothes no longer advertised on Next's website? So frustrating.”
Another was annoyed by an Instagram post from F&F in which influencer Zoe Towell unwrapped new clothes from a cardboard F&F box.
The customer wondered: “How does that F&F box even exist if you can't buy online!
“Even Next appeared to have stopped selling F&F (how limited stock they had).
“Shops are useless and there's no way to find out which Tesco stores have big F&F sections. I've given up buying this stuff, it's boring now”
Hundreds of others have urged Tesco to sell its F&F range online.
The brand is popular because its modern, trendy styles also fit within the budget, with women's denim shirts priced at €18, skirts for €19.50 and bomber jackets for €25.
But apart from only being stocked in certain Tesco stores, there is no guarantee that a particular F&F piece will be available in a particular branch and in all sizes.
The brand has its own Facebook and Instagram pages showcasing items from its range, with the Facebook page liked by more than 2 million followers.
Another downside is that there are usually no changing rooms available, so customers have to take the clothes home to try on.
Next declined to comment and Tesco did not respond to requests for comment.
In response to complaints about the lack of availability on social media, Tesco said: “…despite not being online at the moment, we are working to make our shopping experience the best it can be and are taking your feedback on board.”
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