Revealed: Qatar Airways creates the world’s first ‘airline commercial where YOU can be the star. Here’s how…
Have you ever dreamed of being the star of an airline commercial?
Now you can – thanks to an “innovative, one-of-a-kind” interactive “AI adventure” film unveiled by Qatar Airways.
Users can place themselves in the mini-movie, choosing from locations such as a Qatar Airways flight, London, Doha and Tokyo, and then sit back and watch their ‘performance’ unfold.
How? First, the viewer visits ai.flyqatar.com selects one of several romantic scenes to appear in, and a main character, and uploads a photo of themselves. AI technology then scans it and transforms the actor or actress’ facial features into a likeness of the viewer.
A few moments later, the new clip is ready to watch, either via the flyqatar.com website or via a link in an email.
Viewers can become the stars of a Qatar Airways commercial thanks to AI that transforms the facial features of the main characters using uploaded headshots. Above, a character is in the likeness of MailOnline Travel Editor Ted Thornhill
MailOnline Travel tried the feature and found it worked seamlessly. The character customization was impressive.
Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer said: “At Qatar Airways, we do more than just meet customer expectations. It’s about anticipating their needs and creating experiences that resonate on a personal level.
“The launch of this new brand campaign is a true testament to this and reflects our philosophy of delivering unparalleled, superior customer experiences.”
Thierry Antinori, Chief Commercial Officer of Qatar Airways, said: “Our latest campaign features groundbreaking AI capabilities that are not found anywhere else in the airline industry. In doing so, our campaign not only showcases the innovative spirit of our brand, but also our customer-centric approach, turning every journey into an adventure.
Users can choose from scene locations including a Qatar Airways flight, London, Doha and Tokyo
‘Ultimately, there is no limit to how far a dream can take you.’
Babar Rahman, Senior Vice President of Global Marketing & Corporate Communications at Qatar Airways, said: “With this latest campaign, we have been able to capture our vision as an industry leader in innovation.
‘By creating an immersive brand experience where everyone can be the star, we were able to create unique, personal connections with our audience, ensuring that every moment is truly unforgettable.’
