Sarveshwar Foods to distribute rice brand 'Bharat' at Rs 29 in Jammu and Kashmir

Every kg of 'Bharat rice' contains 5 percent broken rice. Goyal said the government's efforts have already helped in rapid decline in the prices of tomatoes and onions.

New Delhi: Sarveshwar Foods has informed the stock market that it has entered into an agreement with Indian agency NAFED for the distribution of Bharat rice in Jammu and Kashmir. Bharat Brand is a central government scheme under which high quality pulses, rice and other essential commodities will be made available to the people at subsidized prices.

Launching the subsidized rice which will be available in 5 kg and 10 kg packs, Food and Consumer Affairs Minister Piyush Goyal said the government is making efforts to ensure that everyday food items are available at affordable prices to the common people.

As part of the retail intervention, rice will be sold at Rs 29 per kg under the 'Bharat brand' to provide relief to middle class and poor consumers, he said.

Every kg of 'Bharat rice' contains 5 percent broken rice. Goyal said the government's efforts have already helped in rapid decline in the prices of tomatoes and onions.

The Food Corporation of India (FCI) will supply 5 lakh tonnes of rice to two cooperatives – National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) and National Cooperative Consumers' Federation of India (NCCF) – as well as retail chain Kendriya Bhandar in the first phase.