Strange Muze fashion brand Baas Aimee Smale sobrs hysterically about ‘offensive’ claims about her clothing

The founder of fashion brand ODD Muse has been demolished in tears after she claims that she has received a wave of online abuse.

Aimee Smale, 27, who owns the Brentwood, Essex-based Aspirational Luxury Label, shared a clip of herself that cried for her Tap Account, in addition to a long -term caption that stated that she was ‘deeply sad’ about the ‘bullying’ that she received online last week.

Although she has not called anyone directly by name, it is generally assumed that the emotional video came in response to the American influencer @plzdontbuytbuhat, who accused a clip a few days ago that accused himself as a ‘slow fashion’ brand.

Slow fashion is the opposite of fast fashion in the sense that production focuses on quality clothing that will endure the test of time, using it high -quality materials to achieve this goal. It is also considered ‘ethical’.

The influenceder and self -called ‘Apparel Educator’ – who recently called up Fashion Label House of CB because they are reportedly ‘Sinofobe’, a fear or aversion to China – said that Odd Muse was “fast fashion because of all the sense of the definition” and “people who own clothing brands, what the f *** they want.”

But business owner Aimee, who has Rather quite small thing taken to ‘steal’ one of her designsSave back to the American influencer by calling the ‘offensive’ accusations about her brand ‘Wild and On True’.

In a video shared with Tiktok, Aimee seemed makeup-free and wore a gray sweater. She was visible in tears while she kept words that were inaudible to viewers.

She wrote: ‘A bit deeply sad today, I can’t lie, the abuse I receive is overwhelming. I should not look, but it is difficult if the accusations are so wild and false.

‘I work so hard and have been so integrated with my journey … I can’t tell you what things have said that I said “no” and challenged in my journey because they are not in accordance with my values.

“All I have ever wanted to do is help others and challenge the standards behind the industry in which I am.”

She continued to defend herself by saying that people believed “lies about non-scandal information.”

She added that the recoil was perhaps a symptom of success and that she had acquired a larger brand over the years, she had become a ‘target’.

“The last time I address the bullying that the last few days went on and just wants someone who is now experiencing this to contact because I just want to be there for others,” she went on.

ODD Muse is seen as a central luxury brand that is proud of being ‘timeless’ and ‘non-season-related’, and brings itself to the market as the production of ‘investment mode’ documents for women around the world.

They usually sell close -fitting dresses, structured two pieces, skirts and pants, all of which have been sold from around £ 50 to £ 180.

Last week @plzdontbuythat shared a video entitled ‘My thoughts about Odd Muse who called itself’ slow fashion ‘.

“This week I was introduced to the ODD Muse brand and she likes to describe the company as a slow fashion and sustainable … Within about 42 seconds after entering the website it is really clear that they are fast because of every sense of the definition,” she said.

The single mother accused the ODD Muse founder of incorrectly displaying her brand as slow fashion because the price is ‘really high’ and the items ‘really good’.

‘I believe there is zero room to call a polyester dress an investment piece – which is as 95 percent of what the pieces are [made of]”She added.

She also referred to the fabric as ‘high -quality polyester’, while at the same time she used her hand to mimic quotation marks.

However, she admitted that Aimee was ‘very successful’ and that her brand did ‘huge numbers’, but her viewers warned not to take the words of clothing owners with ‘nominal value’.

Aimee, who regularly models for her own brand, responded the next day to the fast fashion feases, by calling them ‘offensive’.

Next to one video Posted on her Tiktok account, she wrote a caption with the text: ‘Odd Muse is my literal baby, I work so hard and I am so proud of how much I have grown with this brand with integrity.

‘I will not listen to people who do not understand fast fashion, tell me that I am soon. It is so offensive. ‘

The video showed Aimee who yielded a storm in what a strange muse cinched mini dress and brown sunglasses seemed to be.

The standing image was accompanied by the words: “Yesterday I was accused of running a fast fashion brand.”

More text explained that there was a ‘huge’ difference between fast and slow fashion, and that this was usually focused on ‘working conditions’ and how long it took to market a product.

She also shared a screenshot of what seemed to be the results of a recent BSCI (Business Social Compliance Initiative) audit, for which ODD Muse received the highest possible figure, class A.

BSCI -Audits assess social compliance and working conditions within a company, such as employee rights, fair remuneration, health care and safety, among other things.

She concluded the video with a short message that apparently focused on the clothing trainer, with the text: “Leave me now please x”.

However, the mini presentation could not pacify the influencer, who said the BSCI -Audit was incomplete.