The Nintendo Switch 2 The launch is on us, full of sound and anger, which means the Clickity-Clack of a million joy cons, and I prefer to enjoy it.
There are not many technical gadgets that generate this type of buzz, although I think Nintendo can become dependent to make it. I still remember the Wii Mania and the original Nintendo switch was also not slow in the “must-have department”. That is perhaps the reason why, just a few hours before the official launch, I hurried up to the Nintendo store in Rockefeller Center to take the temperature of the local population. Did they stand in line for the Switch 2, although Nintendo has already set a lottery system that said you could only buy one of the $ 449 consoles if your name was chosen?
They were … kind of.
At the back of the line, a few live streaming women were dressed as characters of Super Mario Brittle. They told me that they usually stream games. I asked if they and everyone else were prepared for access to the console. The couple, which never paused the current, laughed and explained that the dozens of gamers stood shoulder on 48th Street, were all in line to play a chance Super Mario Kart World On Nintendo Switch 2.
Under a wide white tent, more than a dozen gamers controllers held with cables that closed to hidden switch 2 consoles. The fact that nobody could see the new hardware did not matter to the enthusiastic gamers who all tried to navigate the chaotic world of Mario on lively 42-inch displays.
In addition to the tent, Princess Peach and Yoshi stood for photos and die-hard Mario fans kneaded in between for a hug.
In contrast to the noisy space outside, it was completely calm in the Nintendo store, where a DJ tunes played and a few Nintendo Switch 2 -vitrines were empty. I assume they were waiting until midnight to slide into a few consoles.
The Nintendo staff looked pleasant as a bit on sharp. I think they knew that the tenor could change at midnight, because desperate customers stand in line, regardless of whether they had the special Warp pass.
My gamble is that some spectators will be, hoping for a glimpse of the first Nintendo Switch 2-owner (maybe they just want them all high-five). Others may have remained from the Mario games, still, try to win the race.
There was a purity in the entire scene. The excitement did not feel forced; There were no hype masters who tried to arouse the crowd while waiting for the big day.
Nintendo may have increased the price of the more powerful new console by $ 150 and counts more for games, but I get the feeling that the consumer cannot save. They will stand in line for this console and probably sing his praise, regardless of any shortcomings.
It reminds me a bit of the original iPhone days. There was so much excitement, and no Apple Employees there to clap and sing. Steve Jobs did not even appear in stores – he didn’t have to do. The hype was real.
Although not so intense, this Nintendo switch feels 2 moment as a launch of another time, and I don’t know why, but that makes me happy.
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