How iPhone apps change after a recent App Store statement

IPhone apps have changed in recent days. With the Kindle app, people can now buy books directly from the site. Spotify offers users free taste. And Patreon, a subscription service, lets people pay more money.

The changes are an early view of how a recent judgment of the court could transform the shopping experience on an iPhone. Last week, a federal judge Apple could allow to allow apps to offer promotions and to collect payments directly from users. The decision makes it possible for apps to offer people new conveniences, such as buying books from their website directly. The ruling also leaves Apps a committee of 30 percent that Apple collects at every app sales, which can lead to lower prices for consumers.

For more than a decade, Apple required that apps use his payment system for purchases and the committee collected about the sale.

Now that is all open to change. This is what can be different in the future and why.

What did the judge ruled?

Judge Yvonne Gonzalez Rogers, who started working on this case after Epic Games Apple approved in 2020, ruled that Apple could no longer take committees of the sale that are linked from the app. She also limited the company to write rules that would prevent developers from making buttons or links so that people can pay apps directly for their goods and services, and said it could not make messages – known as warning screens – those users discourage from leaving the App Store.

How will iPhone apps change?

For years Kindle has not sold any books on his app to prevent the 30 percent of Apple commission. Now it has added a button “Get Book” that sends users to his website to buy books. Even so, Apple prevented Spotify for free tasting to new customers, but now Spotify has a button on his app for a trial period of three months.

Other apps could start offering links to buy directly from stores online, so that the company can prevent the Apple’s having to pay 30 percent commission. Without having to pay those costs, Apps can offer users lower prices, reducing a monthly $ 10 subscription to $ 7.

What does this Apple cost?

Apple earns $ 11 billion a year from App sales in the United States, according to estimates by Morgan Stanley. It will not all lose that, but the bank estimates that $ 2 billion is now in danger.

How much Apple loses will come down to how will people are willing to change their behavior. The ten -year -old process for buying software and services on apps is not only known, but also fast. People trust Apple with their credit card information. And the company makes it easy for people to cancel their subscriptions – keep them all in one place. Many people can be reluctant to leave the App Store to make their purchases, and apps would rather maintain the current system.

What does this mean for the rest of the world?

Now that Apple is obliged to allow apps directly to collect payment, without paying the company a committee, other countries in the United States will urge similar concessions. Regulators in Europe, Japan and South Korea, who asked Apple to release its hold in the App Store, would not want their own citizens or developers to pay more than Americans.

Can Apple reverse the changes?

Apple said it was planning to appeal the ruling, but it would be a challenge for the company to have the decision annulled. In 2021 the judge wrote a less prescriptive decision. Apple ran the rule to introduce a commission of 27 percent for app sales. The American Court of Appeal for the Ninth Circuit The side of the first judgment of the judge from 2021 and it is unlikely that he will change his position, said Mark A. Lemley, a professor of antitrust and technology right in Stanford. “They have to take their licks and let it be,” he said.