Amazon Prime users are noticing that another free perk has disappeared as 'annoying' advertisements appear

AMAZON Prime Video subscribers have noticed that another benefit is no longer free after the introduction of “annoying” ads.

Jeff Bezos' online retailer and tech giant has felt the wrath of customers lately over a number of price hikes.

Last week, Ring, which Amazon owns, increased its subscription price by 43 percent, prompting some to consider scrapping the doorbell gadget.

The other big problem was the arrival of ads on Amazon Prime Video.

Viewers have threatened to cancel their accounts after the company introduced ad breaks, charging an additional £2.99/$2.99 ​​fee for anyone who wants to remove them.

“These ads on Amazon Prime are so annoying,” one Prime user wrote.

However, it has now emerged that ad-free access is not the only benefit that is disappearing.

The company has now also made its top Prime audio options a paid benefit.

Secret trick to save money on Amazon Prime – and keep all the benefits

There is a little-known trick that allows you to avoid the ads without paying for them.

However, it is only useful for people who subscribe to Prime just to watch TV.

Your regular Prime subscription covers everything from video, deliveries, and even storage to backing up your photos.

But did you know that there is a cheaper package that only gives you access to Prime Video? So if you don't need or want Amazon delivery, it's worth considering.

In the UK it costs £5.99 per month – £3 cheaper than the full Amazon Prime subscription, which costs £8.99.

The ad-free cost is £2.99 on top of that, so you're essentially paying the same amount as before.

There's a similar offer in the US, but it's not as cheap, resulting in an across-the-board discount rather than keeping your subscription costs the same.

Fewer benefits, but one way you can avoid the ads without paying more.

Read here how you can switch.

Only subscribers who pay the additional ad-free fee will have Dolby Vision HDR and Dolby Atmos surround sound available.

Fans have not reacted well to the revelation on social media, describing it as 'petty'.

“Amazon was already the worst streaming platform,” one person wrote.

“Now they're just digging their grave even deeper.”

Another said: “I'm not paying extra, I'm broke.”

While a third commented: “Another reason to drop Prime.”

A spokesperson said this The edge: “Dolby Vision and Dolby Atmos capabilities are only available on the ad-free option, on relevant titles.”