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The weekend starts on WEDNESDAY (according to Gen Z and Millennials) … as new study reveals Britons under 40 are most likely to head to the boozer on ‘hump’ day

Generations of workers may have toiled somberly all week for that Friday feeling.

But Gen Z and their predecessors Millennials don’t know that struggle – because according to them the weekend now starts on Wednesday.

Nearly a third (29 percent) of Brits under 40 consider Wednesday the start of the weekend as they work from home on Thursday and Friday.

It also emerged as the day they are most likely to go to the pub (29 percent) or organize dinner parties (26 percent).

Nearly a third (29 percent) of Brits under 40 consider Wednesday the start of the weekend as they work from home on Thursday and Friday (stock photo)

Nearly a third (29 percent) of Brits under 40 consider Wednesday the start of the weekend as they work from home on Thursday and Friday (stock photo)

A whopping 78 percent agree that Wednesday is the best day of the week to look for bargains, such as cheap movie tickets and buy-one-get-one-free deals (stock photo)

A whopping 78 percent agree that Wednesday is the best day of the week to look for bargains, such as cheap movie tickets and buy-one-get-one-free deals (stock photo)

Two-thirds (66 percent) of those surveyed say Mondays and Tuesdays are about saving money, going to bed early and trying to exercise and eat healthily.

But by mid-week, Gen Z and Millennials are raring to go, with 24 percent believing that socializing only on Friday and Saturday nights is outdated. Meanwhile, 22 percent say Wednesday is their favorite night for dates with partners.

A whopping 78 percent agree that Wednesday is the best day of the week to look for bargains, such as cheap movie tickets and buy-one-get-one-free deals.

And 78 percent are optimistic about the approaching weekend once it’s Wednesday, while about 83 percent feel a sense of relief.

A quarter of respondents in the survey of 2,000 18 to 40-year-olds from online food delivery platform Just Eat complain of feeling bored with packed lunches mid-week and wanting to try new foods, with 80 percent admitting to spontaneous shopping and list-making brighten up a Wednesday.

Nineteen percent turn their midweek slump into adventurous use of ingredients, causing a storm for their friends.

Buying food and drinks for the weekend (40 percent), finding discounted items (39 percent), bagging a bargain (37 percent) and restocking household items (37 percent) are the most popular solutions to a midweek dip.

A quarter of respondents in the survey of 2,000 18 to 40 year olds from online food delivery platform Just Eat complain that they are bored with packed lunches mid-week and want to try new foods (stock photo)

A quarter of respondents in the survey of 2,000 18 to 40 year olds from online food delivery platform Just Eat complain that they are bored with packed lunches mid-week and want to try new foods (stock photo)

While a nice bar of chocolate (42 percent), cake (39 percent), steak (27 percent), cocktails (24 percent), flowers (21 percent) and tasty cheese (19 percent) emerged as more luxurious items, Britons choose to to celebrate and cheer themselves up on Wednesday evening.

And 78 percent are optimistic about the approaching weekend if it is Wednesday, while as many as 83 percent feel a sense of relief.

Just Eat is helping Brits by offering a 50 per cent discount on hundreds of favorite groceries, but only on Wednesdays.

Victoria Gold, UK&I Marketing Director at Just Eat, says: ‘Whether it’s a spontaneous midweek purchase, or an essential addition to groceries, we’re making it even easier for people to meet their midweek needs with our half price Wednesday grocery offer .

‘With 50 per cent off hundreds of supermarket favorites, customers can get the best value by taking advantage of discounts on everything from fresh fruit and vegetables to summer picky bites and snacks.’

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