I’d heard women rave about a ‘miracle’ supermarket shampoo that delivered ‘salon results’ for $25. I tried it for myself and I’m truly blown away

I’ll be the first to admit that I’ve made my fair share of mistakes when it comes to hair care.

My rollercoaster ride of hair transformations started in my teens when I started getting highlights, and it only went from there.

From brunette to platinum blonde to balayage and even rainbow highlights, I can honestly say I’ve experimented a lot since then.

So after years of hair extensions, bad haircuts and botched dye jobs, I was left with damaged, unruly hair that just wouldn’t grow.

Now that I’m in my thirties, I decided to commit to getting my locks back into shape and trying to gain a few inches in the process.

Previously: After years of hair extensions, bad haircuts and botched dye jobs, I found myself with damaged, unruly hair that just wouldn’t grow

After: Six months later my hair is fuller, healthier and I’ve gained a few inches too!

So when the Hair formation ‘Pure Grow’ products landed on my desk. I was in heaven. I had heard all about the drastic results and couldn’t wait to test it out for myself.

The science-backed brand, which is stocked in Coles and Priceline, says its ‘hair growth products are clinically proven to increase hair growth by 210 per cent in just 10 days.’

I had nothing to lose.

The steps were easy to follow: wash twice to purify the follicles and stimulate the scalp. Wash down. Follow with Pure Grow conditioner and finish with the Intensifying spray to triple growth and let the actives do the work.

The shampoo, conditioner and spray treatment work together to maximize exposure to the active ingredients while still cleansing and conditioning the hair.

The products are packed with a powerful blend of natural ingredients carefully formulated to stimulate hair growth, improve thickness and promote overall scalp health.

They are also free from silicones, parabens or nasties and have a unique combination of biotin, keratin and essential vitamins.

This $25 shampoo increases hair growth

Biotin, known for its role in hair strength and growth, works in harmony with keratin to strengthen each strand and reduce breakage.

Neither product is ‘heavy’ so my hair isn’t left flat and greasy and I get a decent amount of time between washes (about every four days).

Six months later my hair is fuller, healthier and I have gained a few inches too! My locks also feel softer and there is noticeable volume.

“Things have changed in the beauty industry in recent years, and shiny packaging with big claims no longer quite cut it,” explains founder Jordan Mylius.

Mylius says he was fed up with the state of the hair care industry and has created a brand that does exactly what it says on the bottle.

Hairification also sells a ‘Pure Health’ range in addition to the ‘Pure Growth’ range, which includes a shampoo and conditioner, both sold for $25, and a $20 treatment.

The other launch range is Pure Health Hydration, with a shampoo, conditioner and weekly mask, which hydrates hair for strong and silky locks.

Ingredients such as hydrolyzed hyaluronic acid, lactic acid, olive leaf extract and niacinamide increase moisture levels, strengthen strands, stimulate circulation and add that coveted shine.

They have become the fastest growing hair care brand in Australia, launching in over 1300 retail locations in less than a year.

I definitely understand why the internet is raving about these products: they’re affordable and effective, and I couldn’t recommend them more.