Meet Zheng Xiang Xiang, a Chinese Influencer Who Earns Rs 120 Crore Per Week From 3-Second Product Reviews
With more than 5 million followers on Douyin, the Chinese version of TikTok, Zheng has built a unique yet fastest online business. She makes extremely short promotional videos and earns as much as Rs 120 crore per week.
People all over the world are creating videos every day and sharing their content on platforms like YouTube, Instagram and Facebook in search of views and followers. These platforms serve not only as creative outlets, but also as major sources of revenue worldwide. While only a few of them become hugely successful and earn millions. In the age of highly popular social media influencers, Zheng Xiang Xiang stands as a pioneer.
Chinese influencer earns Rs 120 crore in a week with smartest and fastest approach
With more than 5 million followers on Douyin, the Chinese version of TikTok, Zheng has built a unique yet fastest online business. She makes extremely short promotional videos and earns as much as Rs 120 crore per week. How? Let's find out!
During Zheng's livestream, her assistant presents her with a variety of products, each of which gets only 3 seconds of screen time. She quickly opens the boxes, shows the products to the audience, throws them away and moves on to the next one. Moreover, she does not take the time to explain the product in detail. Xiang just shows the item, mentions its price, and moves on to the next one. Her lightning-fast spelling technique has gained immense popularity and has also reflected in her monetary growth.
Zheng Xiang Xiang's success mantra
From Golf newsXiang has been live streaming since 2017 and went viral last November. With over a million followers, she is currently a well-known figure in the Douyin e-commerce industry. Known as 'e-commerce livestreaming', the phenomenon started in China in 2016 and is now extremely popular. Moreover, most of its showcased products are priced under 10 yuan (approximately Rs 116). This means that she has managed to sell around ten million units in a single week, earning 100 million yuan (approximately Rs 116 crore).
Xiang's way of advertising the products is not only short but also unconventional. Her minimalist approach to selling has really set her apart from other online businesses. Users across the internet feel that her idea of selling feels more authentic and trustworthy than other branded content from the country's highly paid influencers. Zheng Xiang Xiang's approach to capturing the viewer's attention within such a short time frame is undoubtedly a key factor in her success.
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