Perfume influencer Jeremy Fragrance, who has his own £100-a-bottle fragrance empire, leaves fans stunned after posing with controversial right-wing figures – as major brands cut ties

A German social media star known as the world’s most famous perfume influencer is at the center of a scandal after he was pictured laughing with two controversial right-wing figures.

Former Big Brother contestant Jeremy Fragrance, also known as Daniel Sredzinski or Daniel Schütz, is a self-proclaimed millionaire who has risen to fame with his energetic reviews of popular fragrances.

The 34-year-old, who was born in Oldenburg, Germany and had a failed pop career before becoming a fragrance influencer, has 1.3 million followers on Instagram and an impressive 7.6 million on TikTok.

His quirky videos once impressed former Pakistani president and cricketer Imran Khan so much that he was invited to visit the country; Another video posted last summer shows the fragrance guru declaring he’s “friends” with actor Charlie Sheen.

Jeremy Fragrance, aka Daniel Schutz, is pictured (center) posing with controversial right-wing figures, including journalist David Bendels (left), editor of the Deutschland Kurier newspaper

However, according to the German newspaper, collaborations with major brands, including supermarket chain Aldi Nord and Sky Germany, have been stopped in recent weeks. Das Bildfollowing the controversial photos taken at a Young Republicans event in New York in December.

In 2014, the influencer, who wears a signature white suit and high-top sneakers, started making videos critiquing perfumes, building a devoted following on his social media platforms. In his first video clip he compared Paco Rabanne’s 1 Million with Jean Paul Gaultier’s Le Male.

Since then, he has won collaborations with lucrative brands and is regularly spotted jet-setting to high-profile events.

He launched his own fragrance, Office for Men, in 2019, after a successful crowdfunding campaign and more followed.

The fitness-loving social media star, who usually only wears white suits or jeans, regularly promotes his fragrances on his TikTok account. Right: A recent Instagram video of Jeremy Fragrance promoting his Office for Men perfume

Bottles are only sold online on the website he owns, fragrance.one, with a bundle of three bottles, Date, Office and Black Tie, currently on sale in the UK for the retail price of £599.

According to The Icon magazine of El Paiseach bottle of his signature scent costs just five euros to make.

However, the influencer, whose catchphrase is ‘kraft’, German for ‘power’, has seen his career falter in recent weeks as fans questioned photos of him with the controversial right-wing voices.

Ambition: CEO of Spanish perfume brand Huéleme Mucho, Juan López Becerril, told El Pais that Jeremy Fragrance once justified his workaholic approach to his business by saying: ‘The Ferrari doesn’t pay for itself’

At the New York Young Republican event, where Donald Trump was one of the speakers, Jeremy attended in his signature white suit.

An image, still on the Instagram page of the Deutschland Kurier newspaper, shows the influencer with the newspaper’s editor David Bendels.

DK has long had ties with the German right-wing populist party Alternative for Germany (AfD).

He also posed with Alexander ‘Malenki’ Kleine, one of the main voices behind the German branch of the European Identitarian Movement.

The organization’s far-right ideology is labeled as dangerous; its views are considered “incompatible with the fundamental liberal-democratic order” by German intelligence officials.

When Business Insider asked Jeremy Fragrance about the images. He replied that he often posed for photos with people he “liked.”

Photographed in 2016, the influencer found success after uploading a video comparing Paco Rabanne’s 1 Million and Jean Paul Gaultier’s Le Male

Some fans have also suggested that the most recent videos posted on the Jeremy Fragrance platforms are becoming increasingly erratic.

Many people who responded to a video of the star dancing enthusiastically with a bottle of his Office fragrance questioned the influencer’s sobriety.

Jeremy Fragrance’s ambition is likely to see him through the threat of cancellation, a perfume industry colleague has suggested.

CEO of Spanish perfume brand Huéleme Mucho, Juan López Becerril, told El Pais that the social media star’s relentless ambition will likely keep him in the public eye: ‘He has always wanted to be famous and he is doing everything he can to make it profitable’ .

The CEO said Fragrance “works like a fool” and revealed, “I once asked him if he didn’t get tired of getting up at five in the morning and doing push-ups.” His response was: “The Ferrari doesn’t pay for itself.”