Sean 'Diddy' Combs has 'withdrawn all his allegations' in lawsuit against Diageo after accusing the spirits giant of neglecting its brand deals due to race
- Combs dismissed the lawsuit after suing Diageo in May 2023
- In a joint statement from the spirits giant, shared with DailyMail.com, he has 'withdrawn all his allegations'
- He previously accused Diageo of neglecting its marketing partnerships with brands DeLeón Tequila and Ciroc Vodka due to racing concerns.
Sean 'Diddy' Combs has ended his lawsuit and business relationship with alcoholic beverage giant Diageo, with both parties withdrawing their lawsuits over the brands he previously marketed.
The 54-year-old rapper sued the British brand last year, accusing them of neglecting its marketing partnerships with brands DeLeón Tequila and Ciroc due to racism and has now 'agreed to resolve all disputes'.
Diageo denied his claims – all of which Diddy has now retracted, according to a statement shared with DailyMail.com.
Now it has been reported that the case is over as Diddy has dismissed the lawsuit, indicating that both parties have reached a settlement.
The Bad Boy Records founder — who is reportedly “skipping the 2024 Grammys due to sexual assault allegations and lawsuits” — previously sought billions in damages.
Sean 'Diddy' Combs has ended his lawsuit with alcoholic beverage giant Diageo; seen in January 2020
The 54-year-old rapper sued the British brand last year, accusing them of neglecting its marketing partnership with DeLeón Tequila due to racism.
“Sean Combs and Diageo have now agreed to resolve all disputes between them,” the joint statement said.
'Mr. Combs has withdrawn all of his allegations against Diageo and will dismiss his lawsuits against Diageo voluntarily and with prejudice,” the report said.
“Diageo and Mr. Combs have no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, of which Diageo is now the sole owner.”
Diageo previously noted that they previously tried to resolve the issue privately before Diddy sued them.
In May 2023, Combs filed the lawsuit in New York Supreme Court, alleging that Diageo North America had starved Combs' brand partnership with Ciroc Vodka and DeLeon Tequila of resources.
He claimed that Diageo management told him that his race was one of the reasons why distribution was limited to urban neighborhoods.
He was also told that some Diageo executives resented him for making too much money, the lawsuit said.
Combs has been with the London company since 2007 when it approached him about Ciroc.
Diageo denied his claims – all of which Diddy has now retracted, according to a statement shared with DailyMail.com. It has now been reported that the case is over as Diddy dismissed the lawsuit, indicating that both parties have reached a settlement; seen in May 2023
Combs has been with the London company since 2007 when it approached him about Ciroc; seen in September 2023
The resolution comes after Diddy reached a settlement with Cassie after his ex sued him for sexual and physical abuse during their past decades-long relationship.
The alcoholic beverage giant owns more than 200 brands, including Guinness and Tanqueray.
The resolution comes after Diddy reached a settlement with Cassie after his ex sued him for sexual and physical abuse during their decades-long relationship.
His multi-billion dollar empire is still at risk of crumbling, with three other women suing him in November for sexual assault, rape and abuse.
He has vehemently denied all the claims and is also choosing to skip the 2024 Grammys due to the seriousness of the allegations.