‘I refuse to watch TV’ complain Amazon Prime fans who hate new app changes

AMAZON Video subscribers have condemned a recent change to the app, saying they are even “refusing to watch” their TV.

Movie and TV fans are even threatening to cancel their Amazon Prime memberships over the controversial adaptation.

Just a few weeks ago, Amazon started showing ads on Amazon Prime Video.

And the only way to remove these ad breaks is to pay an additional monthly fee of $2.99 / £2.99.

An Amazon Prime member has said in a Reddit thread with dozens of upvotes that they “refuse to watch commercials” and even threatened to cancel their subscription.

“Now that Amazon Prime has commercials, I mute the commercials and look away,” the user said wrote.

“I’m considering canceling. I’ve been trying to read more anyway. These streaming services are turning back into cable TV and I’m kind of over it. Corporate greed = never enough.”

Another said: “I just stopped watching Amazon video content completely and will eventually cancel Prime.”

And one person added: “I canceled my Prime. I’d been thinking about it for a while because I didn’t think the value was there outside of Prime Video, so when commercials came along I ditched it.”

DON’T LOOK AWAY

But other Amazon users mocked the original post.

“Amazon doesn’t care if you passive aggressively look away. Andy Jassy knows Amazon is making money from ad revenue or $3 additional cost from subscribers,” wrote one.

‘I just canceled my membership,’ say furious Amazon Prime subscribers after TV quality ‘quietly’ deteriorated

Another said: “Amazon doesn’t care if you don’t watch. They only care if having ads isn’t as profitable as not having them.”

And someone added: “This is the dumbest idea I’ve ever heard. Amazon doesn’t care if you look away, and they’d probably prefer it to you canceling.

“All they care about is subscriber and viewer numbers so they can sell more ads.”

THAT’S NOT ALL

Amazon Video owners are also disappointed with the new benefit that has been removed from the regular subscription.

Regular members previously had access to Dolby Vision HDR (for improved contrast and colors) and Dolby Atmos surround sound for Amazon Video content.

But both of these functions are also locked behind the monthly ad-free paywall.

Fans recently reacted furiously to the decision, calling it “petty.”

And someone wrote: “Amazon was already the worst streaming platform. Now they’re digging their grave even deeper.”