Shop Prime drinks for just 50 cents each, leaving shoppers in the lurch
SHOPPERS have been left in the lurch after a bargain store decided to sell Prime energy drinks for just 50p each.
BrandMax in Shirebrook, Nottinghamshire, is flogging the bottled spirit to a major discount while customers joke that “nobody wants to buy them.”
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Prime – a product line of sports drinks, drink mixes and energy drinks – has been a huge success since its release by YouTubers KSI and Logan Paul in 2022.
The drinks were particularly popular with schoolboys and teenagers and sold like hotcakes during their first year of production.
Many people even opted to buy in bulk to resell the £1.99 drink online for eye-watering prices, with fans willing to pay top dollar to get their hands on one.
Bottles have been listed on Facebook Marketplace for ten times the original price tag, with some selling for £25 each, while one person sold four for £50.
One woman even admitted to spending a whopping £1,200 on twelve cans of Prime drink after traveling 25 miles to find it.
On the shopping streets, stores are ordering en masse to meet customer demand.
But now it seems these demands have diminished, following BrandMax's decision to essentially give them away with their “2 for £1” deal.
An anonymous member of the Extreme Couponing and Bargains UK group on Facebook revealed the incredible deal by sharing an image of the store shelves.
Rows upon rows of Prime bottles can be seen stacked against each other, with large flyers promoting the deal.
One reads: “Weekend offer. Prime bottles 2 for £1. This shelf only.”
Many shoppers were amused at how the notoriously expensive drink was now being sold as cheaply as possible.
One person joked: “It sucks for those who overpaid.”
Another added: “Shout out to the people buying bottles for £10+.”
A third user said: “All those shipping containers from PRIME are arriving all at once, creating a glut!!! Will soon be cheaper than own brand Coke!!!”
One person even went so far as to say that stores sell them for 50 cents “because no one wants them.”
Both BrandMax and Prime have been contacted for comment.
It comes just a month after it was announced that a new Prime drink would be coming to Britain after the latest version sold out in both Aldi and Asda stores.
This time it contains ten calories, no sugar and 300 mg of electrolytes, available in five flavors. But you can only buy it if you are 18 years or older.
And a doctor has warned parents not to give the popular Prime drink to their children.
Dr. Deborah Lee, from Dr. Fox Online Pharmacyhas warned about the drink's high caffeine content.