Chocolate lovers love the new cereal, but some say it's not for kids

While popping into the Co-Op for a few essentials, a customer 'discovered' a new chocolate cereal.

Wilfred Jenkins took to the Facebook group Extreme Couponing and Bargains UK to share his findings.

Close-up of girl wearing school uniform eating bowl of sugary breakfast cereal in the kitchenCredit: Getty – Contributor

Wilfred Jenkins shared his find on a Facebook groupCredit: Wilfred Jenkins/Facebook

There are 7.4g of sugar per 30g serving in Kit Kat cerealCredit: Wilfred Jenkins/Facebook

He posted an image of him next to the cereal box and the caption read: “My discovery today at Co-Op!

“Kit Kat cereal is also cream egg chocolate bat small egg bars!”

Wilfred's post received a few hundred likes and many comments.

Kassey Mckay wrote, “The Kit Kat cereal is the best I've tasted in a long time.”

Victoria Tut Whiting added: “Kit Kat cereal is Nice my boys have it.

Roxy Mead also said: “Thanks for posting this! My four year old is obsessed with Kit Kats and I just know he will love that cereal!”

Laura Ripley also wrote: “Kit Kat cereal is my kids favorite…”

The KitKat Cereal, made by Nestle, contains squares of chocolate and wafers.

It is said to retain the essence of the popular chocolate and contains 7.4g of sugar per 30g serving – or eight percent of an adult's recommended daily allowance.

The breakfast treat is also said to contain five vitamins, calcium and iron.

Sarah Fordy, head of marketing at Cereal Partners UK and Ireland, which makes Nestle cereal, commented on the arrival of the new cereal last year.

She said: “These exciting new cereals deliver a delicious taste of KitKat.

“It has been developed to cater to consumers looking for an occasional, delicious breakfast option that can be enjoyed as part of a balanced diet.”

But after many parents admitted their children were eating Kit Kat cereal for breakfast, it sparked debate.

Christopher Shaw said: “Sorry to be a party pooper, but Kit Kat cereal should not be allowed.

“The idea of having desert for breakfast is insane when as a country we are struggling with obesity and the rise of diabetes, especially in their country. goal audience of children.”

Andrew Ellis agreed with Christopher and replied: “Quite exactly… People don't like the truth…

“It is marketing at its worst and normalizes obesity.”

Emma Clark argued: “Everything is fine in moderation”.

And Eleanor Sheather said, “These kinds of things are good for a birthday breakfast though.”

Would you give your child Kit Kat cereal for breakfast?

It comes after one health The minister suggested that breakfast cereals with a high sugar content should only be a 'treat' for children.

Will Quince said he let his children eat such cereals “but not every day,” arguing that manufacturers should “help educate parents about what is actually in their products.”