I’m a 40-something makeup maven and the fish face contour trick just ages you

A 43-year-old make-up artist has told how to give yourself a “facelift” using contouring – and the trick is where you place it.

Beauty influencer Lauren Hale urged women to ditch “fish face” when applying their bronzer and contour products in favor of her “game changing” hack.

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The mother of three called it a makeup tip “to combat the signs of gravity as we age.”

Over time, our skin loses its elasticity due to a decrease in collagen and elastin production.

Collagen provides structural support to the skin, while elastin ensures that it springs back into place after stretching.

As these proteins decrease over the years, the skin becomes less firm and more prone to sagging.

But you can hide signs of sagging with clever makeup techniques, like these Lauren shared on her Instagram profile.

She lines a brush from the edge of her ear to her mouth and dabs three dots of cream contour on top.

Once blended, the shadow created by the products lifts the face.

“Try this method to create the illusion of lifting your cheekbones with your contour placement,” Lauren wrote in the caption.

“You no longer have to apply your contour too low on the hollows of the face.

“Try this simple tip instead and watch your whole face lift for an easy facelift.”

Gravity constantly exerts a downward force on our bodies, causing tissues to gradually sag over time.

This effect is stronger as the skin loses elasticity and becomes less able to resist gravity.

In addition, genetic factors also play a role in the aging of our skin.

Some individuals may be more prone to developing sagging skin earlier or more severely than others based on their genetic makeup.

Lauren previously shared her hack for removing “raccoon eyes.”

Raccoon eyes refers to mascara that runs under the eye and creates a dark shadow, leaving you with black rings around your eyes, just like the garbage-loving mammals.