Advertisers are fleeing X as outrage grows over Musk’s endorsement of anti-Semitic messages

The backlash over Elon Musk’s endorsement of an anti-Semitic conspiracy theory about

Disney said it is halting spending on X, as has Lionsgate, the entertainment and film distribution company. Apple, which was on track to spend $180 million on X last year, also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut spending at X on Thursday.

Mr Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even fueling anti-Semitic abuse on the site. That snowballed on Wednesday when the tech billionaire chimed in on a post on want people to stop using it against them’. ‘ and supporting the immigration of ‘hordes of minorities’.

“You said the actual truth,” Mr Musk said replied.

This is a development story. Check back for updates.