Holly Willoughby and Phillip Schofield's permanent replacements on This Morning 'FINALLY revealed as new hosting duo take over'

Holly Willoughby and Phillip Schofield's permanent replacements on This Morning have finally been revealed, it has been reported.

The presenters, 42 and 61, both left the ITV daytime show last year and a rotating group of stars have been at the helm since then.

But now a new report suggests that Cat Deeley – who guest presented last November – and Good Morning Britain's Ben Shephard will take over from Monday to Thursday.

It has been reported that their launch photos will be shot ahead of the official announcement later this month, along with new promotions for the show.

A source said The mirror: 'The cat is out of the bag – they are the new dream team. ITV plans to announce Cat and Ben as their new star couple in March.

'It's clear that Ben is known and loved by the ITV daytime audience, thanks to his many years on the breakfast sofa. Cat is also a very recognizable face, thanks to her long stint in children's television, although she has lived in the US for quite some time.

'People were very impressed with her guest presentation last year with Rylan and luckily the timing all worked out well. Everyone is excited.'

It comes after it was reported late last year that Cat had 'rejected' the job offer.

Cat, Ben and ITV have been contacted by MailOnline for further comment.

It looks like Dermot O'Leary and Alison Hammond will continue as the show's regular presenters on Fridays and school holidays.

It comes after Holly left the show last October 'for the sake of her family' after discovering she was the target of a foiled kidnap and murder plot and has not been permanently replaced since.

It came five months after Philip Schofield's departure after his affair with a young male showrunner was made public, followed by claims of an increasingly strained relationship with his co-host.

Cat, 47, – who is married to fellow presenter Patrick Kielty – started her career as co-presenter of ITV children's show SMTV Live, for which she won a BAFTA Children's Award, and its spin-off chart-topping show CD:UK.

Meanwhile, Ben, 49, joined GMB in 2014 and has been with them ever since and is one of their most loved stars.

It comes after it was claimed earlier this week that This Morning staff were 'furious' that a permanent presenting team has not yet been put in place since Holly and Phillip's departure from the show last year.

Alison and Dermot, and Josie Gibson and Craig Doyle are fronting the show for now, while Sian Welby and Rochelle Humes have also appeared.

It was previously claimed that Alison was a front-runner for the regular spot, but she refused to focus on other projects and is said to be backing Josie for the job.

It comes after Sian Welby impressed viewers when she took over at Dermot last week.

A source told the Mail: 'Sian has done a fantastic job and everyone absolutely adores her.

“She's a huge breath of fresh air, she's come along and amazed everyone. She has been a joy to watch for viewers, as well as editor Martin Frizell and other show executives, and they believe she has the ability to grow and grow in the show and become the next Holly.

'We can't forget that Holly once looked like her and look what happened to her: she was the host for 14 years.

'Martin and Emma both agree that she has everything it takes to be a star, it's really exciting and she is now completely in pole position for the job.

'Sian is seen as much better than some of the presenters who have presented the show in recent months.'

Meanwhile, Holly is reportedly being eyed for presenting roles in the US after returning to British screens.

The TV presenter returned to the airwaves on Dancing On Ice this month.

It's now claimed she could head to America for work, and the star hopes this will also boost her lifestyle brand.

An insider said The sun: “Holly is a free agent and for the first time in years she is free to be courted by these massive streaming platforms.

“A number of US networks and production companies have been interested in her for some time and she has attracted the attention of some major brands.

'She has real star appeal and is not only glamorous but also a polished professional in front of the camera. It's an exciting time in her career.”

It is claimed that Holly hopes to use any increase in fame in the United States to promote her lifestyle brand Wylde Moon, which has been likened to Gwyneth Paltrow's Goop.

The source added: 'Holly has made no secret of the fact that she follows Gwyneth Paltrow's brand model. Launching itself in the United States could make these dreams a reality.”

MailOnline contacted a representative for Holly for comment.