AMAZON Prime Video has introduced advertising on the platform, much to the dismay of its customers.
The tech giant's Prime Video platform is seemingly following in the footsteps of Disney+ and Netflix by introducing ads – and a new paid subscription.
When the desire to stream TV shows and movies first entered people's psyches, it was to escape the grueling advertisements of cable TV.
But times have changed.
Now, ads (and the ability to pay for their removal) are streamers' latest money-making tactic.
How to Remove Ads on Amazon Prime Video
If you remove ads on Amazon Prime Video, you'll need to upgrade your subscription package to Prime Video Ad Free for an additional £2.99/$2.99 per month.
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Currently, Amazon Prime costs £8.99/$14.99 per month or £95/$139 per year – including Prime Video.
Upgrade your subscription
You can upgrade your package through the Prime Video website by following these steps:
- Go to Account settings and select Your account.
- Select Go ad-free
- Select Start subscription
Or you can subscribe to Prime Video Ad Free in the Prime Video app for Fire TV, smart TVs, game consoles and set-top boxes by following these steps:
- Go to Institutions and select Prime
- Select Go ad-free
- Select Start subscription
Once your subscription starts, you will no longer see ads while streaming on-demand movies and TV shows.
This applies to all Prime Video profiles linked to your Amazon account.
However, this does not apply to the promotional trailers that appear before a movie or TV show.
While these trailers are skippable, they cannot be removed with Prime Video Ad Free.
Amazon notes that live events, such as sports, and content served through Amazon Freevee will continue to contain ads.