No matter what happens at the Super Bowl, she's already won

Yet Mrs. Juszczyk, whose website says she is self-taught and started her business after making Halloween costumes for herself and her husband, and has more than just the support of Ms. Swift and other celebrities going for her.

The fact that Nike was first credited with making Ms. Swift's jacket reflects the fact that Ms. Juszczyk has, consciously or unconsciously, placed herself at the center of a number of macro fashion trends. Namely: the buzz around upcycling; the desire for customization; the transformation of streetwear into luxury; and the increasing convergence of sports and fashion. As one of her followers Posted under a photo of her work: “Finally great clothes that aren't a crew neck or v-neck shirt.”

The NFL, for example, has apparently recognized the opportunity. Instead of going after Ms. Juszczyk for exploiting their trademark without permission, they decided to – well, work with her and grant her a license to use or reuse their clothing. (Attempts to reach her were unsuccessful; she is believed to be busy preparing for Sunday.)

The question now is whether Ms. Juszczyk can use all this to evolve her brand from the equivalent of a kitchen sink hobby to a real business. A big test comes with the first piece she made for sale (previously she gave away her designs): a “officially licensed Super Bowl puffer vest.”

The product, a relatively simple silver and black number with purple and red accents and embroidery commemorating the date and game, is being auctioned on its website. The sale started Thursday and ends Saturday at midnight.

As her first official piece, the vest looks a lot more merchandise than her previous creations, which had more of a clubbing Edward Scissorhands vibe, like an elevated version of what you might have done with old T-shirts as a teenager. went to an Arcade Fire concert. Whether the more common style marks a design evolution is difficult to say, as the vest is the only item available in the store. Ditto on whether Ms. Juszczyk's example could inspire other sportswomen and girlfriends to start their own clothing lines. (There is a precedent in Victoria Beckham, after all.)

What is clear: Although all proceeds will go to the National Breast Cancer Foundation, the high bid Friday morning was $32,800, putting Ms. Juszczyk's work in the middle of the luxury segment. At least as far as price is concerned.