Monica Lewinsky is the face of the Reformation voting campaign

Monica Lewinsky turns up the heat as spokesperson for the Reformation new voting campaign.

On Monday, February 26, the clothing brand announced that they had teamed up with 50-year-old Lewinsky for their ‘You’ve Got the Power’ campaign, which promotes their new workwear collection while encouraging shoppers to vote.

“Together with Monica Lewinsky and Vote.org, we remind you that you have the power,” the Reformation website reads. “And that you have to vote this year.”

The website features photos of Lewinsky in various pieces from their new collection, including her standing in front of a window in a black midi dress and her sitting in an office chair with a white blouse, black skirt and black heels.

In addition to the new collection, Reformation has created a one-stop voting platform for shoppers and will donate along with all proceeds from the “You’ve Got Power” sweatshirt to Vote.org.

“Monica has long been empowering women to use their voices and feel powerful, so it makes sense that she helps us do the same,” Reformation said in a statement to Variety on Monday. “And while good clothes don’t solve everything, putting them on and going to the polls is a good start.”

Lewinsky also opened up about her decision to model for the brand and join their campaign.

“It’s quite simple: Voting is where we use our voice to be heard, and it is the most defining – and powerful – aspect of democracy,” Lewinsky said. Variety. “Voting is always important, but the stakes are particularly high this year as voter frustration and apathy threaten to have a meaningful impact on turnout. I’m excited and grateful to be working with Reformation to remind people to register, use their voice, and vote! A ref woman is a powerful woman – and a powerful woman uses her voice.”

News of Lewinsky’s campaign comes more than four months after the activist shared that she chose to embrace her life at age 50.

“I am incredibly grateful,” Lewinsky reflected on the last ten years of her life Today show in October 2023. “You know, turning 40 was horrible and turning 50 was empowering.”

Lewinsky explained that turning 50 has allowed her to look back on things she’s proud of, including producing 2021’s Accusation: American Crime Storywhich recreated her world-famous affair with the former president Bill Clinton.

“I was so overwhelmed with gratitude that people now see me as my true self; that I was able to find purpose for my past; that my story has been revisited and that I have been able to reclaim it to a large extent from younger generations,” Lewinsky said at the time.