Fashion influencer calls out Shein after discovering something 'wrong' with an ad

IF you've scrolled through Shein, you've probably seen your fair share of questionable Photoshopping and plenty of awkwardly cropped photos.

However, one influencer has slammed the fashion brand after spotting the brand's latest blunder.

4

The fast fashion brand has become the go-to destination for cheap clothing, with influencers making mega broadcasts with endless items on Tiktok.

While shoppers may be flocking to the app, Shein was called out in a recent ad for over-editing photos of a model.

The promo photo, which was originally posted to Facebook, showed a beautiful blonde model posing in a figure-hugging bodycon dress.

Standing in front of a mirror, the ombre dress perfectly flattered her slim figure and even featured a thigh slit.

It's easy to see why shoppers would want to recreate the look, especially after seeing it with black knee-high boots, sunglasses and a matching handbag.

Although the model looked beautiful in the sponsored post, it didn't take long before people started noticing something strange about the image.

In the reflection behind her, the model's figure looked noticeably rounder compared to the woman standing in front of the mirror.

Even more shocking, Shein's website featured a heavily edited image of the young woman, with her reflection looking much thinner compared to the original ad.

After discovering the Photoshop blunder, it didn't take long for people to start criticizing the fast fashion brand for its unrealistic beauty standards.

This included body-positivity influencer Danae Mercer, who even took to Instagram this week over the Photoshop fail.

The influencer posted a photo of the unedited image to her stories, emphatically writing, “When the clothing site forgets to edit the mirror… (and she looked great to boot!)”

It wasn't just the content creator's 2.3 million fans who cried over the poorly edited image, Reddit users also commented on it.

One unimpressed user wrote on the Instagram Reality subreddit: “This clothing site forgot to edit its Facebook ad, but remembered to edit the website's appearance.”

Others wondered why Shein felt the need to heavily edit the model's photos, with many saying they preferred her unaltered figure.

“I would be more inclined to visit this website and consider buying the dress if they posted what it looks like on the woman in the mirror, instead of an edited physique model,” another argued in the thread, where many agreed.

“Her figure in the mirror is real Nice also. I'm more inclined to do that, but from brands that show different body types,” a third added.

While many have seen the funny side of Photoshop fail, heavily edited images like these can have a damaging and final effect on our minds.

In fact, research from the government found that 35 percent of adults have felt shame or had mental health problems health body image issues – showing how much influence these images can have on us.

Concern over the issue has grown so high that the UK Advertising Standards Authority (ASA) banned influencers from using 'misleading' filters on beauty ads in 2021.

With everyone spending more and more time on social media, let's hope we see more natural bodies in the near future future.

4

4