Snoop Dogg, Master P. Sue Walmart for allegedly sabotaging cereal sales
Snoop Dogg and Master P
David Livingston/Getty Images; Prince Williams/WireImageSnoop Dogg And Master P are taking legal action against Walmart and Post Foods, arguing that the companies prevented their cereal brand from reaching consumers.
Complaint received on Tuesday, February 6 We weeklythe rappers alleged that Post Foods, which has a portfolio of popular cereal brands including Honey Bunches of Oats and Bran Flakes, “agreed to treat Snoop Cereal as one of its own brands and to produce and distribute the cereal to major retailers” after initially offering to purchase the brand directly.
Snoop, 52, and Master P, 53, who started Broadus Foods in 2022 with the goal of “creating opportunities for minority-owned food products and brands,” launched Snoop Cereal at Walmart in July 2023.
The product is available in three flavors – fruity hoopz with marshmallows, matte drizzlers and cinnamon toasties – with a tagline that reads: 'bussin [and] good for the stomach,” on the official website of the brand.
Despite Snoop and Master P's claim that their cereal became an “instant success,” customers soon complained that they couldn't find the item in stores.
A family in mourning. Master P's daughter Tytyana Miller died in May 2022 at the age of 29 after struggling with substance abuse and mental illness. “Our family is dealing with overwhelming grief over the loss of my daughter Tytyana,” the rapper (whose real name is Percy Robert Miller Sr.) shared via Instagram at the time. “We […]
A family in mourning. Master P's daughter Tytyana Miller died in May 2022 at the age of 29 after struggling with substance abuse and mental illness. “Our family is dealing with overwhelming grief over the loss of my daughter Tytyana,” the rapper (whose real name is Percy Robert Miller Sr.) shared via Instagram at the time. “We […]
“Many Walmart stores showed online and in the Walmart associate's store application that Snoop Cereal was sold out or out of stock. However, further investigation by store employees revealed that each of these stores had several boxes of Snoop Cereal in their warehouses that were coded not to be placed on store shelves,” the complaint alleges. “Unlike the other Post cereal boxes around them, these Snoop Cereal boxes had been sitting in the warehouses for months without ever being made available to customers.”
Snoop and Master P further alleged that Post Foods “worked with Walmart to ensure that none of the boxes of Snoop Cereal would ever appear on store shelves,” resulting in a loss of profit for Broadus Foods.
“The only reason Snoop would not sell Cereal was because Post and Walmart deliberately stopped it from reaching the market,” the filing said.
This is what a Walmart spokesperson said Us in a statement: “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. There are many factors that influence sales of a particular product, including consumer demand, seasonality and price, to name a few. We will respond appropriately to the court once the complaint is presented to us.”
Meanwhile, Post Brands said Us in a statement: “Post Consumer Brands was excited to partner with Broadus Foods and we have made substantial investments in the company. We were equally disappointed that consumer demand did not meet expectations.”
Friends come in all shapes and sizes, but we were surprised when we heard about these celebrity friendships. Martha Stewart and Snoop Dogg first connected in 2008 when Snoop appeared on Stewart's show Martha. Their chemistry was easy to see and led to their own cooking show, Martha & Snoop's Potluck Dinner Party. “This is magical, isn't it? […]
Snoop and Master P are seeking a jury trial and damages in excess of $50,000. Both musicians are represented by Ben Crump.
“This case shines a light on the significant challenges minority-owned businesses face in securing fair opportunities in the marketplace,” Crump said in a statement statement shared via X on Wednesday, February 7. “The actions of Post Foods and Walmart demonstrate cynical neglect and exploitation of minority entrepreneurs in the business world. If this is the way celebrities like Snoop Dogg and Master P are treated by corporate America, imagine how lesser-known black entrepreneurs and small business owners are treated by powerful corporations.”
At a press conference on Wednesday announcing the lawsuit, Master P told reporters that the legal action is about minority-owned businesses “getting their fair share.”
He added, according to NPR“Change is coming… and it is starting [me and Snoop.]”