The Super Bowl is always a big event, but this year it was out of this world.
Super Bowl LVIII averaged 123.4 million viewers on Sunday, February 11, making it the most-watched U.S. broadcast in history since the historic Apollo 11 mission in 1969. Neil Armstrong became the first man to walk on the moon. (At the time, the moon landing was seen by an estimated 125 to 150 million people.)
Nielsen data shows Sunday's viewership is up 7 percent from last year's Super Bowl record of 115.1 million.
CBS Sports announced the preliminary numbers a day after the Kansas City Chiefs became back-to-back champions by beating the San Francisco 49ers 25-22.
With less than 10 seconds left in the fourth quarter, Chiefs kicks Harrison Butker fixed the game for overtime. The 49ers received the ball and scored a field goal.
The Chiefs then had the opportunity to take home the win with their own drive. Fans at Allegiant Stadium in Las Vegas cheered as the Chiefs plowed down the field and ran out the clock before scoring a touchdown to win the seventh-longest game in NFL history.
The nail-biting event capped a headline-grabbing season for the Chiefs, they added Taylor Swift as a fan because of her relationship with tight end Travis Kelce.
The 34-year-old pop star became a regular supporter after attending her first match in September 2023. On Sunday, Swift was spotted wearing Blake Lively, Ice herb and more of her famous friends in a private suite with Kelce's family.
Before the big game, Kelce, 34, told reporters that Swift gives him “a reason to play that much harder” on the court. “It's another reminder of the journey we get to cherish,” he said of celebrating the Chiefs AFC championship win in January with Swift and his family. “I'm lucky that I get all the support I need off the field.”
Kelce said during Super Bowl Opening Night that winning Super Bowl LVIII would be even more special if the Chiefs were the reigning champions. “I want this more than I ever wanted a Super Bowl in my life,” he said on Monday, February 5. “Because the group of teams that did it twice have gone down in history as one of the greats. ”
The Chiefs previously won the Super Bowl in 1970, 2020 and 2023. Prior to Sunday night's game, only seven teams — the 49ers, Green Bay Packers, Miami Dolphins, Pittsburgh Steelers, Dallas Cowboys, Denver Broncos and New England Patriots — had recovered. back-to-back Super Bowls.