Super drug to launch condoms with a reminder about consent

Superdrug is going to launch new own-brand condoms with a reminder of the importance of consent on the packaging.

The retailer launched a new campaign to crack down on what it calls “destructive non-consensual sexual conduct.”

The health and beauty retailer has teamed up with reality TV star Georgia Harrison and UK sexual health charities Brook and Fumble.

The campaign is also supported by UK Says No More and Switchboard National LGBTQ+ Helpline.

Starting in September, Superdrug condoms will remind users to look for “consent over compliance” with new packaging.

The boxes will also contain a QR code that will take people to the You Before Yes site, where they can find videos and blogs that answer some of young people’s most common questions about sex.

In the store, customers will also find sexual consent information on checkout screens.

Caris Newson, Superdrug’s director of health care, said: ‘Far too often people are exposed to destructive non-consensual behavior and are denied access to information and support.

“Better consent-based behavior won’t happen overnight, and we’re committed to working with our partners to bring about long-lasting change.”

Revenge porn campaigner Georgia wrote in an Instagram post, “If you didn’t know, consent is something I’m incredibly passionate about.

“That’s why I’m proud to partner with Superdrug and announce that I’m their new brand ambassador for their consent campaign.

“Today Superdrug has launched ‘You Before Yes’ to address the important issues not only related to sexual consent, but consent in general.

The health and beauty retailer has teamed up with reality TV star Georgia Harrison and UK sexual health charities Brook and Fumble

Revenge porn campaigner Georgia wrote in an Instagram post, “If you didn’t know, consent is something I’m incredibly passionate about”

“It is intended to educate and empower you to find your voice and equip you with the knowledge and understanding to keep you and others safe.

“I encourage you to watch this video where I share some of the horrific DMs I’ve received without consent and hope it inspires you to denounce non-consensual behavior. Remember it’s you before Yes!’

Amy O’Connor, Public Relations Manager at Superdrug said: ‘We believe Georgia is the perfect person to embody this ambassador role for our campaign as she is nothing but courageous, inspiring and a true testament to resilience and empowerment.’

The campaign comes after Georgia’s ex-boyfriend, fellow reality TV contestant Stephen Bear, was jailed for 21 months for his act of “revenge porn.”

The recording was caught on CCTV in his garden in Loughton, Essex, on August 2, 2020, without Georgia’s knowledge, and he soon uploaded it to the adult website OnlyFans, earning £2,000 from it.

The campaign is also supported by UK Says No More and Switchboard National LGBTQ+ Helpline

The boxes will also contain a QR code that takes people to the You Before Yes site, where they can find videos and blogs that answer some of young people’s most common questions about sex

Georgia arrives at Chelmsford Crown Court, where her ex-partner was found guilty of voyeurism and two public disclosures of private sexual photos or videos

The campaign comes after Georgia’s ex-boyfriend, fellow reality TV contestant Stephen Bear, was jailed for 21 months for his act of ‘revenge porn’

Love Island star Miss Harrison waived the right to anonymity granted to her under the Sexual Offenses Act, saying she felt compelled to do so because so many people knew about the video.

Judge Christopher Morgan jailed Stephen for 21 months and gave him a restraining order not to contact Georgia.

The reality star was also ordered to sign the sex offenders register and will receive a reporting obligation for 10 years.

Following the sentencing on March 3, the Deputy Chief Prosecutor for the East of England, Hannah Von Dadelszen, said Bear will be forced to “sell whatever assets he has” to repay the £2,100 earned on Miss Harrison’s video.