AirUp water bottles – which make water taste like soda via a scented capsule – are sending fans into a frenzy with a new leak-proof design with instant flavor activation and a straw
AirUp has launched three leak-proof bottles with a straw and a new mouthpiece for instant flavor activation – much to the delight of fans.
AirUp shot to fame last year with its unique bottles that can be filled with still or sparkling water, but trick the brain into thinking the contents are flavored, thanks to aroma pods.
And yesterday, the German company launched its latest Gen2 Tritan™ Renew Bottle in two new colors, Lavender Purple and Cobalt Blueberry, in addition to its signature Charcoal Gray shade.
They feature a new ActiveOn mouthpiece, which eliminates the need to manually activate the pod (unlike the original design) and prices range from £36.99 for a 600ml bottle to £46.99 for the 1 liter bottle.
The news immediately sent fans into a frenzy, with one commenting: 'I got my new bottle today and I was amazed at the results.'
AirUp has launched three new leak-proof bottles with instant flavor activation and straws – much to the delight of fans
The new AirUp launch immediately sent fans on Instagram into a frenzy
While AirUp launched in Britain in 2021, its popularity reached new heights last year among gym-goers and students alike, with one teacher estimating he was bringing '£300' worth of bottles to class every day.
Announcing the new products on Instagram yesterday, AirUp wrote: 'The bottle that solves hydration and taste means you no longer have to make difficult decisions about choices that offer the best balance between health and taste – you can have both!'
The bottles are sold as bundles of three pods, which flavor 15 liters of water and last approximately 10 days (based on an average consumption of 1.5 liters per day).
While the aromas are produced in Germany, the bottles are made in Austria using 100 percent renewable energy – and the company plants a tree for every order.
AirUp has launched Gen2 Tritan™ Renew bottles (shown in Lavender Purple)
The Gen2 Tritan™ Renew bottles are available in the signature Charcoal Gray (pictured), along with two new colors: Lavender Purple and Cobalt Blueberry
The Gen2 Tritan™ Renew bottle features a silicone mouthpiece and straw
The pods are available in different flavors, including virgin mojito
The product can be filled with still or sparkling water, but tricks the brain into thinking that the contents are flavored, thanks to aroma pods.
The pods release scents through the nose as you sip, and pass down the throat to the brain, where they manifest as taste.
The pods are available in different flavors, including passion fruit, elderflower, coffee, virgin mojito and cola.
AirUp was founded by Lena Jungst and Tim Jager and arrived in the UK in 2021.
German entrepreneur Jungst says the bottles 'invite people to experiment a little with taste. It is a new way to perceive taste; nothing like this existed before.'
The product itself is widely praised by parents who struggle to get their children to drink water regularly (NHS guidelines suggest children should drink six to eight cups of water a day), as the taste encourages them to hydrate more.
A number of enthusiastic customers flocked to share their thoughts, with one pen writing: 'I bought one and I love mine', while another said: 'I'm getting the new blueberries'.
Elsewhere, one mother said the bottles are still popular with schoolchildren, saying: 'It's a must have among W's classmates.'
Fans who use the bottles at the gym also seemed delighted with the new launch, with one writing: 'Gym grind with AirUp all day'.
Meanwhile, the AirUp website has received hundreds of rave reviews from customers, with the bottles receiving an overall rating of 4.54.