Cadbury is making a big change to its popular children’s treat, and parents aren’t happy about it

Cadbury has been criticized by shoppers after making changes to a popular children’s snack sold in Britain.

The chocolate giant has been accused of ‘cheating little children’ after reducing the weight and size of its Animal Biscuits snack packs.

The biscuits became a favorite for parents over the years as they were normally available in a multipack of seven (a small bag for each day of the week) before being reduced to a pack of six.

Shoppers have expressed outrage at the news that there are now even fewer biscuits in each pack of sweet treats.

Cadbury has rebranded the multipack to just five individual packs – despite this they are being sold in major UK supermarkets for the same price as a seven pack at £1.25.

Previously the product weighed 139.3 grams, but has now been reduced by 29 percent to just 99.5 grams, meaning consumers are getting less value for their money.

Parents are furious about the change because previously they could give their children one pack every day of the week, but have to double the number of multipacks if they want to allocate one pack per day.

Many consumers have complained about this change after discovering they would have to pay the same price for less food – a term commonly described as ‘shrinkflation’.

A customer on the Morrisons website said children were being ‘cheated’, adding: ‘Less animals in the pack for the same price. Why not increase the price a little and keep the content the same?’

One appalled parent wrote on

MOndelez International, owner of Cadbury, said the change was due to the rising costs of key ingredients.

A spokesperson told the Sun: ‘As a food manufacturer, we continue to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar costing much more than before.’

They added: ‘This means that making our products remains much more expensive and while we have absorbed these costs where possible, we still face significant challenges.

Cadbury has rebranded the multipack to just five individual packs – despite this they are being sold in major UK supermarkets for the same price as a seven pack at £1.25

Shoppers have expressed outrage at the news that there are now even fewer biscuits in each pack of sweet treats

“As a result, we have made the decision to reduce the amount of packaging in Cadbury Animals so we can continue to deliver the great taste and quality our fans expect.”

Although the original Cadbury Animals multipacks have been reduced to five bags, the Cadbury Freddo multipack of seven, featuring the same product in the cartoon frog shape, is available from major UK retailers for £1.25.

It comes after Cadbury relented in Januaryo changing the recipe of one of Britain’s most loved chocolate bars, keeping fans of the original smoking.

The TimeOut bar, made up of layers of crispy wafers with a smooth milk chocolate filling, first hit the shelves in 1992 and is a favorite of many.

After years of claiming the sweet treats tasted different, fans’ worst fears were confirmed.