HARD-UP parents are facing the prospect of shooting up to 50 per cent more Easter eggs compared to last year.
The sun on Sunday saw prices soar, while the chocolate treats children unwrap on March 31 are sometimes smaller.
A Ferrero Rocher milk chocolate egg costs £15 from £10, while an Asda dark chocolate egg with vanilla truffles costs £6.50, from £5.
A Cadbury Dairy Milk Giant Buttons egg at Sainsbury’s costs £1.50 instead of £1.25 – and not that big.
Consumer expert Martyn James said: “Parents are pushing their limits. It’s not like Christmas, where you can fill a stocking with relatively cheap things.
“Easter is about eggs, chocolate – you can’t ignore that. A simple party is unaffordable for millions of people. The price of cocoa has increased, but not by 50 percent.”
Alethea Farline went on an egg hunt to take a look at this year’s and last year’s prices, along with the percentage increases.
TESCO
Cadbury Easter egg white chocolate & Buttons
2023
£1.25
2024
£1.50
Increase: +20%
FERRERO COLLECTION
Milk chocolate egg
2023
£10
2024
£15
Increase: +50%
SAINSBURY’S
Dairy milk giant buttons shell egg
2023
£1.25
2024
£1.50
Increase:+20%
SAINSBURY’S
Cadbury Creme Egg giant Easter egg
2023
£4
2024
£5
Increase: +25%
ASDA
Extra special ‘Free From’ dark chocolate egg with vanilla flavored truffles
2023
£5
2024
£6.50
Increase: +30%
TESCO
Cadbury Dairy Milk Caramel nibbles Easter egg
2023
£1.25
2024
£1.50
Increase: +20%
GUARD
No1 Hidden Truffles Blonde chocolate Easter egg
2023
£11
2024
£12
Increase: +9%
SAINSBURY’S
Dairy milk Freddo Faces shell egg
2023
£1.25
2024
£1.50
Increase: +20%