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How many favorite Easter eggs have shrunk in the past year due to shrinking inflation

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THE Easter eggs on supermarket shelves look much the same as ever.

But chocoholics will be disappointed to hear that many stores have shrunk since last year, while stores have kept prices the same.

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Many of the country’s most popular Easter eggs have been shrunk in size over the past year

Manufacturers blame rising costs of ingredients and transportation.

Consumer expert Martyn James says: “Of all the examples of shrinkflation, is there anything worse than the annual reduction in the size of Easter eggs?

“Don’t be afraid to send a message to the manufacturer to let them know if you’re not satisfied.”

Lynsey Hope reveals how much your favorites have shrunk in 12 months.

Twix is ​​one of the popular eggs affected by shrinkflation

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Twix is ​​one of the popular eggs affected by shrinkflationCredit: supplied

Twix milk chocolate Easter egg, £3

  • 2023 – 246g
  • 2024 – 200g
  • Decrease 19%
Dairy Milk's Ultimate eggs have decreased by 132 grams in the past year

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Dairy Milk’s Ultimate eggs have decreased by 132 grams in the past yearCredit: supplied

Cadbury Dairy Milk Fruit and Nut Ultimate egg, £10

  • 2023 – 532 g
  • 2024 – 400g
  • Drop 25%
This popular chocolate egg has been reduced in size

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This popular chocolate egg has been reduced in sizeCredit: supplied

Crunchie Easter egg, €3

Divine's dark chocolate egg has decreased in size the most over the past twelve months

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Divine’s dark chocolate egg has decreased in size the most over the past twelve monthsCredit: supplied
  • 2022 – 233g
  • 2024 – 190g
  • Decrease 18%

Divine Dark Chocolate Egg, £5

  • 2023 – 260g
  • 2024 – 90g
  • Drop 65%
  • Worst offender!
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Smarties Orange large Easter egg saw a decrease of 17 percent

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Smarties Orange large Easter egg saw a decrease of 17 percentCredit: supplied

Smarties Orange Large Easter Egg, £3

  • 2023 – 226g
  • 2024 – 188g
  • Decrease 17%
Galaxy Minstrels' eggs have also become smaller year after year

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Galaxy Minstrels’ eggs have also become smaller year after yearCredit: supplied

Galaxy Minstrels Easter egg, £3

  • 2023 – 234g
  • 2024 – 192g
  • Decrease 18%
Maltesers was our winner, with the smallest reduction last year

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Maltesers was our winner, with the smallest reduction last yearCredit: supplied

Maltesers Easter egg, £5

  • 2023 – 265g
  • 2024 – 246g
  • Decrease 7%
  • Least stingy!
The popular Twirl eggs have also decreased slightly compared to last year

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The popular Twirl eggs have also decreased slightly compared to last yearCredit: supplied

Turn an Easter egg, €3

  • 2022 – 237g
  • 2024 – 198g
  • Decrease 16%
An already small Mini Egg product has become even smaller

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An already small Mini Egg product has become even smallerCredit: supplied

Mini Easter eggs, £1.50

  • 2023 – 130g
  • 2024 – 97g
  • Drop 25%
Yorkie eggs have also fallen victim to the dreaded shrinkflation

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Yorkie eggs have also fallen victim to the dreaded shrinkflationCredit: supplied

Yorkie milk chocolate large Easter egg, £3.50

  • 2023 – 242g
  • 2024 – 196g
  • Decrease 19%
KitKat Chunky eggs are a little less chunky this year

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KitKat Chunky eggs are a little less chunky this yearCredit: supplied

Kit Kat Coarse egg, £3

  • 2023 – 230g
  • 2024 – 190g
  • Decrease 17%
Customers buying Galaxy eggs are also getting less value for their money than last year

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Customers buying Galaxy eggs are also getting less value for their money than last yearCredit: supplied

Galaxy Milk Chocolate Indulgence Easter egg, £6

  • 2023 – 310g
  • 2024 – 268g
  • Decrease 13.5%
Marks & Spencer's precious eggs have seen only a very small reduction

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Marks & Spencer’s precious eggs have seen only a very small reductionCredit: supplied

M&S Handmade Golden Blonde Egg, £12

  • 2023 – 300g
  • 2024 – 292g
  • Decrease 2.6%
Dairy Milk Caramel Easter eggs have become 14 percent smaller

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Dairy Milk Caramel Easter eggs have become 14 percent smallerCredit: supplied

Dairy Milk Caramel Easter Egg, £5

  • 2022 – 286g
  • 2024 – 245g
  • Decrease 14%

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