RICHARD EDEN: Harry and Meghan's shameless new website only serves to undermine King Charles. They are determined to become a rival royal family…

Harry and Meghan's revamped website is a shameless attempt to establish themselves as a rival royal family across the Atlantic.

That is the view of Richard Eden, writing in the latest edition of his Palace Confidential newsletter.

According to Eden, who edits the Daily Mail's social diary, the new website, Sussex.com, is a “bold” move that will only serve to undermine King Charles and his heir, Harry's brother, the Prince of Wales.

'The California-based couple have rebranded their website to make it more regal and have even started abusing their old 'Sussex Royal' title – something they told the late Queen they would not do ', writes Eden.

Harry and have rebranded their website to make it more regal and have started to capitalize on the old Sussex Royal name, according to Richard Eden

The Sussexes made a surprise trip to Jamaica on Tuesday in January for the world premiere of Bob Marley: One Love

'Instead of using their Archewell brand, Prince Harry and Meghan have relaunched their website as Sussex.com.

'Provocatively, they have started using Sussexroyal.com to drive traffic to their fancy new website.'

Previously, he explains, the website promoted Archewell, the name of their charitable foundation and of their TV and film production company.

Now it focuses on “The Office of Prince Harry and Meghan, Duke and Duchess of Sussex.”

“Their titles are under Meghan's coat of arms. In the biographical section they even use the titles of their children, Prince Archie and Princess Lilibet.

“I am sure that the Duke and Duchess of Sussex coincidentally chose this moment, when King Charles is being treated for an undisclosed form of cancer, to do something they would never have dared to do when Queen Elizabeth was alive.

“This bold move has confirmed my long-held suspicions that Harry and Meghan are determined to portray themselves as a rival royal family, undermining the King and his heir, the Prince of Wales.

“The fact that they have chosen to act when the King is being treated for a serious illness and the Princess of Wales is recovering from major surgery illustrates their lack of shame.

Part of Meghan's biography on the new website

Details from Prince Harry's web biography – which is shorter than his wife's

King Charles at Sandringham after spending three nights in hospital

A still from the Sussexes' amazing Netflix documentary, which gave a glimpse into their lives

“In times gone by, a bitter, ambitious prince seized the opportunity of rumors that a monarch was in poor health and withdrawing from public duties to try to seize the Crown for himself,” Eden writes.

“Nowadays they seem to be rebelling in virtual form.”

To read more of Richard's expert royal commentary in his Palace Confidential newsletter, click here