Fortnite is being used to put an end to e-waste

VIDEO game Fortnite is being used to put an end to e-waste.

Electronics retailer Currys has launched its first-ever game, “Trash Tycoon,” in the Fortnite universe.

2

The free virtual experience aims to inspire Generation Z to make better choices when disposing of unused, unwanted or even broken technology.

And it challenges players to compete against each other on a mission to mine and recycle as much waste as possible, for valuable in-game and real-life rewards worth more than £1,000.

It comes after the brand’s survey of 1,000 Gen Z adults found that 75 percent currently have unwanted technology in their home, despite not using it.

And it’s estimated that the British generate 60,000 tons of electronic waste every Fortnite.

Moira Thomas, sustainability director at Currys, said: “I am optimistic about the future of e-waste.

“We know that people, especially Generation Z, want to recycle their old technology, but there is a lack of knowledge about how to do that responsibly.

“That’s why we’re confident that Trash Tycoon will break down barriers and help people better understand the issue of e-waste, in a language they can relate to and draw inspiration from through the hugely popular game Fortnite.”

The game’s Tycoon map serves as a visual representation of the 880 million unused and broken tech items hoarded in British homes, by showcasing a virtual world made entirely from e-waste.

The retailer’s research also found that more than a third (35 percent) are delaying recycling e-waste due to a lack of information.

Nearly a quarter (23 percent) don’t understand how to dispose of old technology, and 26 percent admit they simply forget to recycle something.

And about half of Generation Z (44 percent) would be encouraged to recycle more technology if a financial incentive were provided.

TV presenter and DJ Tyler West, who was the first to play Trash Tycoon, said: “Trash Tycoon is literally a game-changer.

“Gaming has definitely been my ultimate escape and night in activity.

“As a Fortnite fan, it’s refreshing to play a map that tackles real-world issues.

“It’s time we make gaming a force for good. I can’t wait to dive in with my team and see how I can take my foundation to the next level while recycling tech waste.”

Environment Minister Robbie Moore added: “I hope tackling e-waste in the virtual world can help younger generations understand the importance of responsible waste disposal in the real world.

“It is vital that we stem the tide of e-waste, with 155,000 tonnes of electrical waste being thrown into the bin every year.

“This is why we have put forward new proposals to make it easier for households to recycle their electrical appliances and encourage the move to a more circular economy.”