Byron Bay influencer and reality TV star accuses Kylie Jenner of ripping off her clothing line for her latest fashion brand Khy

A Byron Bay influencer and fashion designer has accused Kylie Jenner of stealing designs from her clothing line for her new fashion company Khy.

Jessica Johansen-Bell, who appeared in the 2022 Netflix series Byron Baes, claimed the American socialite, 26, had ‘ripped off’ designs she released four years ago.

The 28-year-old, who founded the Johansen brand when she was 19, made the allegations in a TikTok video on Friday, which Kylie’s team has since denied.

Jessica filmed the video wearing one of the white twist-sleeved dresses she designed in 2020 and now claims it was copied by Kylie.

She started the clip with the words: ‘Guys, am I tripping, or did Kylie Jenner just loot my entire collection? I’ve been thinking about this for days.’

Jessica continued, “We launched a collection that is so similar to the collection she launched, but we launched ours three or four years ago.

‘It has been our signature range ever since.’

The Lismore-born reality star went on to say that she gets ‘so many DMs from clients, friends and family’ asking if she has worked with Kylie.

“We’ve dressed Kylie before, so I thought it was old stuff,” Jessica explained, but added that she was “shocked” when she looked further at Kylie’s designs.

Jessica then added a slideshow of photos comparing her dresses to the ones Kylie released in her fourth drop last week.

The main similarity between the garments seems to be the twisted sleeves that appear on most items, creating a similar silhouette.

Daily Mail Australia does not allege that Kylie or the Khy brand stole or copied any of Jessica’s designs.

Jessica further told her followers that she had contacted the Khy support team, who responded in an email, viewed by a Daily Mail reporter, saying her claims are false.

Speaking to Daily Mail, Jessica said she had previously worked with Kylie in 2018 when the Kardashians star wore one of her designs while promoting her lip kit.

She explained that she was making her concerns about the similarities in the designs public “because this is my signature range that I have been selling for three years.”

“She not only confuses my customer base but also monetizes my concept and sells it for $52-98 and my dresses cost $329,” she said.

“She has the resources to order hundreds of thousands of copies and keep the prices so low, I just can’t compete with that.”

Daily Mail has reached out to Kylie for comment, and while she has chosen not to release an official statement on the matter, she denies the claims.

Jessica’s video about the alleged incident has since gone viral, with many viewers divided over her claims.

Some were supportive of the fashion designer, with one person writing: ‘Yes, I have one of your dresses and immediately thought of your brand when I saw the advert.’

Another commented: ‘I have the poppy dress and thought the same thing.’

A third added: ‘As soon as I saw her “designs” I immediately thought of your brand.’

“I honestly thought it was Johansen when I first saw it,” said another.

However, others came to Kylie’s defense, saying the entrepreneur’s clothing line isn’t the only fashion brand to release items with twisted sleeves.

“Zara has similar clothes and they released them last year,” one person said.

Another wrote: ‘I think you’ll see these styles everywhere at the moment. Kim [Kardashian] has been wearing these rope belts for ages too.”

“I mean Supre also launched the same style, so will always find something similar?” someone else added.

Yet another commented: ‘Maybe inspired by yours, but they’re different from me.’