Jackie 'O' Henderson's Besties business partner denies couple lost money at Gwyneth Paltrow event despite room only half full

Jackie 'O' Henderson's business partner Gemma O'Neill has denied that the couple lost money at their event hosted by Gwyneth Paltrow in October.

The speaking engagement, the first organized by the duo's business venture Besties, saw the A-list actress fly to Sydney for a one-night performance.

Despite having a Hollywood-themed card, the event, which was held at the ICC theatre, was only half full – but O'Neill insists this was intentional.

“Look, we're not professional events people and we're very new to this game, but we're really proud of the fact that we wanted to do it and we like it,” O'Neill shared. The Daily Telegraph.

'The ICC is the only location with more than 2,000 seats. You can book it at full capacity or at half capacity,” she added.

'We booked for half capacity and sold almost half of 4,000 seats.'

Paltrow's fee was estimated at between $150,000 and $500,000, and tickets for the event started from $100 and went up to $2,500 for VIP access.

O'Neill denied that a four-day trip to Kokomo Island in December, organized by Besties, received poor response, or that a second trip to Fiji, scheduled for September this year, was canceled due to lack of interest.

A three-day getaway to the Southern Highlands planned for March has sold out, she claimed.

Paltrow sat down with Jackie for what was described as a candid conversation in front of a paying audience in October.

The speaking event, organized by the couple's business venture Besties, saw the Hollywood actress arrive in Sydney for a one-night gig. Despite having a Hollywood draw card, the event, held at the ICC theater, was only half full – but O'Neill insists this was intentional

The Goop founder talked Hollywood, love, heartbreak, style, running a global business and more.

Jackie had previously revealed how much fans could expect to pay to hear the Shakespeare In Love star speak live.

'We want to start [ticket prices] for $100,” Jackie said.

She then revealed that those who wanted to meet the Oscar winner up close and personal could expect to pay $2,500 for a 'VIP' experience.

“For $2,500 you get a picture with her and you're at the cocktail party with us,” Henderson explained.

Jackie launched her events company last year with good friend Gemma, saying it 'celebrates the most important relationship in your life: your best friend'. The couple also launched a line of Besties clothing in October

Jackie launched her business last year with good friend Gemma and said it 'celebrates the most important relationship in your life: your best friend'.

Besties appears to be an event-based company that sells experiences for “best friends” to create memories together.

The couple also launched a line of Besties clothing in October.

The website said: 'Besties is a space that gives you and your BFF the perfect opportunity to spend more time together and create extra memories together.'

'Besties brings you closer to extraordinary people at captivating events where we welcome some of the most thought-provoking and thought-provoking guest speakers to the stage, take you to the most breathtaking and exclusive destinations on group holiday adventures, and pamper you with ranges of luxury products specially and personally compiled by us for you.'

O'Neill denied that a four-day trip to Kokomo Island in December, organized by Besties, received poor response, or that a second trip to Fiji, scheduled for September this year, was canceled due to lack of interest. A three-day getaway to the Southern Highlands planned for March has sold out