Kendall Jenner goes braless in a white T-shirt as she steps behind the bar of a Tuscaloosa pub to pour her 818 tequila: “Sweet home Alabama!”
Kendall Jenner was in Tuscaloosa, Alabama, on Tuesday to promote her tequila brand 818.
The fashion model and entrepreneur went bra-free as she wore a white T-shirt with blue Calvin Klein jeans and a blue polo cap as she delighted patrons at Innisfree Irish Pub.
“Come over there!” the star wrote alongside her photo on Insta Stories. Roll Tide is a trademark of the University of Alabama. It is a cheer used to rally fans of college athletic teams.
Kylie Jenner's older sister was spotted behind the bar pouring drinks with her 818 Tequila for dozens of excited fans.
“I love you,” she captioned an image of her fans; she also performed Sweet Home Alabama by Lynyrd Skynyrd.
The bar shared several videos and photos from the event on their social media pages and told her to “come back soon.”
The 28-year-old Vogue model often likes to promote her brand in person and often appears to be behind the bar playing bartender for her fans.
Kendall Jenner was at a pub in Tuscaloosa, Alabama, on Tuesday to promote her tequila brand 818. The fashion model and entrepreneur went bra-free as she wore a white T-shirt with blue Calvin Klein jeans and a blue polo cap.
“Come over there!” the star wrote alongside her photo on Insta Stories. Roll Tide is a trademark of the University of Alabama. It is a cheer used to rally fans of college athletic teams
Fans were also seen outside with 818 hats.
Kendall's 818 tequila has taken off since its launch three years ago.
In November she landed on the cover of Forbes magazine for the 'Special Issue' called 30 Under 30 for the 'class of 2023.'
The star was recognized for her role as an 'entrepreneur' as she is the founder of 818 Tequila, a success story since its launch over two years ago.
A star doesn't have to be a billionaire to land on the cover of Forbes, just demonstrate business savvy.
Kendall – who is worth $60 million according to Celebrity Net Worth – fits into this picture because 818 has taken off internationally.
In her cover story, she talked about making sure the brand had superior quality that didn't rely on her star power to sell.
“I wanted the liquid and the brand to stand alone and for people to love it without me even having to be a part of it because I just wanted it to be that good,” said the native Calabasas.
And she also shared that her mother Kris Jenner would manage her career, which she said can be difficult at times.
She served her fans at the Innisfree Irish Pub. Kendall's 818 tequila has taken off since its launch three years ago
Fans lined up to see the Keeping Up With The Kardashians veteran
“I love you,” she captioned an image of her fans; she also performed Sweet Home Alabama by Lynyrd Skynyrd. The bar shared several videos and photos from the event on their social media
Kendall, who is 6ft tall, looked cheerful as she posed with men in the pub
“My mom is obviously my mom, but she's also my manager,” began the supermodel, who calls her best friends Gigi Hadid and Hailey Bieber.
Jenner then got more specific: “We have moments where we're on the phone talking about business, maybe we're having a heated conversation about something.
And then suddenly she says, “Okay, I love you, how are you feeling today?” and I'm like, “Oh my god, yeah, you're my mom too!”'
Jenner has used her pin-up bikini body to promote 818 tequila
The brand encourages fun, good times with friends
Kris also manages her siblings Kourtney, Kim, Khloe, Rob and Kylie.
The TV star said she was careful about selecting the type of business she would launch in 2021.
“I find myself to be a very goal-oriented person,” Jenner said, meaning she didn't rush into 818 blindly.
“I don't want to do anything that doesn't align with my feelings, or my morals, or my feelings and things that really make me feel good and make me feel excited to wake up in the morning,” she added.
“And I had to work to get to that place, which wasn't always easy.”
And even though she's not even in her 30s yet, Jenner had some advice for her younger self: take it easy and enjoy her life.
That makes sense, since she's suffered from anxiety in recent years about the pressures of her jam-packed career: She stars in her family show, has a robust modeling career, runs 818 and is a spokesperson for brands like Moon.
Jenner landed on the cover of Forbes magazine in November for its 'Special Issue' called 30 Under 30 for the 'class of 2023'. The model was recognized for her role as an “entrepreneur,” as she is the founder of 818 Tequila
Kendall, whose family name is Kenny, left, still stars in The Kardashians and is often grouped with her younger sister Kylie Jenner, right
That advice is: 'Stop and smell the roses when you can, no matter how cheesy that sounds. But I would also say to her: enjoy the ride, it will be a beautiful ride.'
818 Tequila is sustainably produced from one hundred percent Weber Blue agaves and has three varieties: Blanco, Reposado and Anejo.
According to the Tequila Brand Family Ranking Report, 818 Tequila became the best-selling new tequila brand of 2021 in the United States in its first year.
On their California launch day in May 2021, 818 sold out online in less than four hours, with retailers across California reporting Blanco allotments sold out on the first day of sale.
From the 1% give back to the planet to partnering with local family-owned businesses in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies a consumer ethos.
The brand is produced using traditional methods in Jalisco, Mexico, at a family distillery and has won 16 blind tasting awards in six major industry competitions.