Lok Sabha polls 2024: Congress to launch campaign next week; Manifesto matching Rahul Gandhi’s slogan ‘Jitni Abadi, utna haq’

Lok Sabha polls 2024: The Congress Party is expected to launch its campaign for the Lok Sabha elections next week.

Congress leaders Rahul Gandhi and Priyanka Gandhi during the ‘Bharat Jodo Nyay Yatra’, in Moradabad, Saturday, February 24, 2024. (PTI Photo)

New Delhi: The Congress Party is gearing up for the upcoming Lok Sabha elections and as part of the process, it will launch its campaign next week. In particular, the party aims to connect with a wide range of voters across different age groups and effectively convey its message to the target groups. Furthermore, they have enlisted the help of two reputable companies to manage their promotional content and billboards.

The Congress party has moved away from conventional tactics and plans to adopt a unique media strategy, focusing on promotions at the local level to rival the BJP’s well-planned advertising campaign. The report states that Congress will also put up billboards promising a legal guarantee for Minimum Support Price (MSP) for farmers. Earlier, during the farmers’ ‘Delhi Chalo’ march, the party announced that it would provide farmers with a legal guarantee of MSP if they voted for power.

‘Jitni Abadi, utna haq’ to stay sharp

The grand old party will prepare its manifesto with special attention to farmers and youth. The manifesto is being prepared in line with Rahul Gandhi’s slogan ‘Jitni Abadi, utna haq’, the report said. The Congress has promised to conduct a nationwide caste census if voted to power, claiming that it would be conducive to policymaking for people who belong to different communities based on their population.

The Party’s Manifesto Committee will meet on March 4

According to the report, the meeting of the party’s manifesto committee will take place on March 4.
To give a boost to the election campaign, the Congress has appointed one lakh Booth Level Agents (BLA). The Lok Sabha elections are likely to be held in April-May this year.

The country’s political landscape is undergoing a significant change as the INDIA Bloc, an alliance of 28 political parties formed to take on the BJP in the upcoming polls, is set to oppose the ruling party . It is striking that the mega alliance has not yet announced its prime minister candidate. Earlier in the 2019 Lok Sabha polls, the BJP-led National Democratic Alliance (NDA) won 303 seats, while the Congress and its allies won 52 seats.

(With inputs from ANI)