Campaign song ‘Main Modi Ka Parivar Hoon’ released by PM ahead of Lok Saba polls – WATCH

‘Main Modi Ka Parivar Hoon’ song The new slogan is reminiscent of the ‘Main bhi Chowkidar Hoon’ campaign of 2019, which was prompted by Congress leader Rahul Gandhi’s remark ‘Chowkidar chor hai’.

Prime Minister Narendra Modi on Saturday released a campaign song titled ‘Main Modi ka parivar hoon’, showing his commitment to all. The Prime Minister’s initiative aims to show that every Indian is part of his family. The move comes in response to comments made by RJD president Lalu Prasad Yadav, who claimed that Prime Minister Modi “doesn’t have a family of his own”. . The RJD is part of the INDIA bloc which consists of opposition parties led by Congress. In a show of “solidarity” with the Prime Minister, Home Minister Amit Shah, other BJP leaders such as Anurag Thakur, Rajnath Singh and BJP President JP Nadda added the suffix ‘Modi Ka Parivar’ to their names on the handles.

The new slogan is reminiscent of the 2019 “Main bhi Chowkidar Hoon” campaign, which was prompted by Congress leader Rahul Gandhi’s comment “Chowkidar chor hai”.

Yes that is true! pic.twitter.com/GzkIIvEIUb

— Narendra Modi (@narendramodi) March 16, 2024

Agreements

The BJP’s recent slogan bears a striking similarity to the ‘Main Bhi Chowkidar Hoon’ campaign that took place in 2019. This campaign was a response to Congress leader Rahul Gandhi’s accusation that ‘Chowkidar chor hai’ (the watchman is a thief). The genesis of this slogan can be traced back to a meeting in Karnataka before the 2014 Lok Sabha elections, where Gandhi claimed that the Prime Minister Narendra Modi-led government had favored an Anil Ambani company in a deal . Gandhi cleverly labeled Prime Minister Modi as ‘Chowkidar Chor Hai’ (the watchman is a thief), implying corruption. In response, Prime Minister Modi positioned himself as a vigilant ‘chowkidar’ who stood against corruption. This led to a wave where the Prime Minister and other BJP leaders added ‘chowkidar’ as a prefix to their names on Twitter. Prime Minister Modi’s Twitter handle changed to ‘Chowkidar Narendra Modi’, setting a trend for other BJP leaders to follow suit.

The power of slogans: a political instrument

Slogans have always been a powerful tool in the political arena. They summarize a party’s ideology, message and vision in a concise but impactful way. The ‘Main Bhi Chowkidar Hoon’ campaign was not just a response to an accusation, but a strategic move to reframe the narrative in favor of the ruling party. By embracing the ‘chowkidar’ identity, Prime Minister Modi and his party members projected themselves as guardians of the country’s interests, deflecting charges of corruption and inefficiency. This shift in narrative resonated with the masses and created a sense of unity and purpose among supporters.

Twitter as a battlefield

Twitter played a crucial role in amplifying the slogan ‘Main Bhi Chowkidar Hoon’. By adding ‘chowkidar’ to their Twitter handles, BJP leaders not only unified their online presence but also engaged with their supporters on a personal level.