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If you regularly browse TikTok, you've probably come across the mafia wife aesthetic. The hottest beauty and fashion trend of 2024 is a welcome change from the minimalist, clean-girl aesthetic that dominated much of 2023. Say goodbye to no-makeup makeup looks, it's time to fully embrace maximalism with intense smokey eyes, bright red lips and glowing skin.
Below we give you an overview of the main features of makeup for mafia women, plus waterproof products that will help you master the look in minutes.
Sultry Smokey Eyes
Create a sexy, piercing look by livening up your eye makeup with an intense smokey eye. Dua Lipa is known for this look. Stick to deep neutral shades like black and brown to accentuate your eye. Don't be afraid to really blend it and smudge it, the more there is in it the better. For an even bolder look, you can finish with a thick eyeliner wing (à la Amy Winehouse) and apply a volumizing mascara or false eyelashes.
Make your cheeks pop
There are several ways to ramp up the drama without going completely overboard in shaking up the mafia wife aesthetic. When it comes to your cheeks, start by contouring the hollows with a cream bronzer to get that supermodel look. Then apply a moody blush (an orange or red shade, like Victoria Monet worn to the Grammys, is perfect) before applying highlighter for a va-va-voom effect
Fiery bold lips
You may think that the eyes are the main attraction in the mafia woman aesthetic, but in reality it's all about the lips. The signature color of this trend is red (which Taylor Swift wears all the time), and you can wear any shade that falls into the fiery category, from scarlet to maroon allll the road to bordeaux. Don't forget to line your lips with a lip liner in the same color to extend the wear and really draw attention to your pout!