Two mums inspired by Marie Kondo's Netflix series say they earn £925 a day organizing wardrobes while working for stars including Tamara Ecclestone, John Terry and Kimberly Wyatt
Two mums who started a home organizing business after being inspired by celebrity organizer Marie Kondo say they now earn £925 a day from their celebrity clientele.
Gemma Abraham and Hayley Harrison, both 42, founded Organise-d in 2020 after watching Kondo's Netflix show Tidying Up.
Since launching their business, the friends have achieved continued success, working with the likes of Tamara Ecclestone, John Terry, Kimberly Wyatt and Billie Shepherd.
Gemma and Hayley, from Guildford, Surrey, advise their clients on how to make the best use of the space they have, whether it is large or small.
They also post regularly on social media – with a recent clip of Tamara Ecclestone's organized snack drawer racking up 85,000 views and countless comments on TikTok.
A wardrobe after it was organized by Gemma Abraham and Hayley Harrison as part of a project in Wentworth
“Tamara was great fun and we'll be back next week,” mother-of-three Gemma explained.
'Her house had the wow factor: it's probably the most valuable house we've ever lived in. Every week we are impressed by where our customers live.
'John and Toni Terry's home is incredible and wonderful to work with. John ended up having more in his wardrobe than Toni!'
Gemma and Hayley, mother of two, charge a basic daily rate of £925 to organize one space. That price covers eight hours of work.
(L to R): Hayley Harrison and Gemma Abraham are owners of Organise-d: a home organizing company
Before (left) and after (right) photos of a wardrobe after it was organized as part of a project in Wentworth
A shoe cupboard after it was reorganized as part of a project in Wentworth
Gemma was previously retail director and Hayley was marketing director.
Neither of them was working when they came up with the business idea, so they threw themselves into developing it.
“We started this business because where we live in Surrey is a very affluent area,” Gemma said.
“We knew people here would have the disposable income to afford a service like ours. We've been working hard on Instagram, doing free jobs for friends for content.
“Then our following started to grow and we were approached by a number of celebrities.”
The @organise-d Instagram page now has 22.1k followers.
Gemma Abraham and Hayley Harrison are experts in reorganizing walk-in closets
(L to R): Hayley Harrison and Gemma Abraham are pictured during an organizing project
Despite the majority of Gemma and Hayley's clients living in large homes, the friends have tackled smaller spaces where hoarding can be a bigger problem.
They experience a greater sense of achievement in these spaces where they have to work harder.
The duo's personal lives have also played a role in their organizing talents.
“I have 10-year-old twins and a nine-year-old son,” Gemma said.
Before (left) and after (right) photos of storage at Sophie Paterson Interiors Limited
(L to R): Gemma Abraham and Hayley Harrison pose for a photo
Before (left) and after (right) photos of a kitchen cupboard in Cobham
Billie Shepard's Kitchen as hosted by Gemma Abraham and Hayley Harrison
The duo, both 42 years old, carefully labeled each jar
Before (left) and after (right) photos of a wardrobe in Dorking
(L to R): Gemma Abraham and Hayley Harrison launched Organise-d in 2020
“My natural organization became stronger after I got the boys because I had no choice but to be organized.
'Hayley has an 11-year-old son and an eight-year-old daughter, and her son has ADHD, so organization plays a huge role in our family life.'
Gemma also thinks this country is not used to the idea of professional organizers.
'In Britain people are ashamed to admit they have a gardener or cleaner.
“Even when we say we are home organizers now, people don't understand what that is.
'Our followers on Instagram are usually in their early forties, so not entirely from the TikTok generation.
'Some people love to hate – we've had mixed reactions – but we posted a video from Billie Shepherd's house and had really nice reactions saying they were goals.'
Gemma and Hayley work closely with their clients to get the most out of their space.
They are aware that some people find it emotionally difficult to get rid of possessions.
“Many of our customers do have domestic help, such as butlers or housekeepers, but they are not involved in the organizational side,” Gemma explains.
'We work closely with them and get them on board.
“When we arrive at a house, it's a fact-finding mission: How is the space being used and who is using it?
'Men are the hardest to get on board – they don't think of it as a real profession, but then they see their partner's space ready and they think, yes, that needs to be done.
'There is an element of psychology behind many things that make each item valuable to a person.
'We are strict but gentle with it, especially when it comes to women's clothing.
'Many women are yo-yo dieters and have wardrobes ranging from size 8 to 16, so we are passionate about how we approach that and we focus on explaining what happens to the items next.
“We let someone else love the item by passing it on to a thrift store or a women's shelter.”
Gemma and Hayley believe that a messy, messy home life can make people tense and tense, and that an organized home brings a sense of calm.