PE Nation founders Pip Edwards and Claire Greaves officially split after ten years following rumors of a spectacular row between the two friends
Pip Edwards and Claire Greaves have split after more than ten years together.
The friends co-founded popular streetwear and athleisure brand PE Nation in Sydney in 2015 and have since built it into a thriving global business.
However, Claire – formerly known as Claire Tregoning – has now stepped away from running the business, while Pip remains solo at the helm of the brand.
The move marks the end of one of the most enduring relationships in Australian fashion.
Claire – who split from her husband, filmmaker Timothy Tregoning, in 2022 – will now “pursue other creative endeavors” as she takes her career in a new direction.
Pip Edwards and Claire Greaves have split, ending one of the most enduring relationships in Australian fashion
The brand confirmed this in a statement to the Daily telegramwhich said: ‘After ten years leading PE Nation with friend and co-founder Pip Edwards, Claire Greaves has made the decision to step down from the day-to-day running of the business.
“Claire will remain on the board and maintain her shareholding as the company continues to thrive in the highly creative, visionary hands of Pip Edwards at the helm, together with the board of directors.
‘The company has secured and developed an extremely strong product and design team.
“Pip and the company fully support Claire’s transition to pursue other creative endeavors and wish her all the best in her next chapter.”
Daily Mail Australia has contacted PE Nation for comment.
Together, Pip and Claire have built their luxury activewear label into an international brand sold by 600 individual retailers in 95 countries.
The friends co-founded popular streetwear and athleisure brand PE Nation in Sydney in 2015 and have since built it into a thriving global business.
But Daily Mail Australia revealed rumors were swirling that the deep friendship at the heart of the business may have crumbled after a luxury trip.
A source with knowledge of the company’s internal dealings claimed at the time: ‘Pip and Claire have had a falling out.’
The source said Claire took a month off in December 2022, extended her break for another month in January and then opted for another three months of leave.
However, a PE Nation spokeswoman subsequently denied the pair had an argument and insisted they did remain ‘dedicated and collaborative business partners’.
“Claire is taking well-deserved time off and remains an important part of PE Nation,” the spokeswoman said at the time. “(She) is taking a well-deserved sabbatical for a few months.”
Claire reiterated the message when approached for comment, adding: ‘The company and Pip have both been huge supporters of my sabbatical and I am grateful to have this time off with my family.’
In December 2022, Claire announced the launch of her new luxury accommodation venture in Byron Bay called ‘Sun Ranch’.
“I’m feeling really itchy and excited about the unveiling of this new project that me and my amazing friends have been working on,” she wrote on Instagram at the time.
“Sun Ranch is a 1970s-inspired, offbeat 55-acre luxury estate,” according to the Instagram page.
‘An ultra-chic guest house with five rooms and six epic barns. Abundant with unpretentious good times. Coming in 2023.”
Her work stoppage followed a period of turmoil in her life during which she quietly parted ways with her husband Timothy in mid-2022 after 11 years of marriage.