Tree Paine: 5 things to know about Taylor Swift’s publicist

Tree Pain has built a great reputation for itself as Taylor Swift‘s longtime publicist.

Paine has been by the Grammy winner’s side over the years, both in public and behind the scenes, often accompanying Swift at awards shows and red carpet events.

The pair shared a hilarious moment at the 2023 MTV Video Music Awards, when Swift continuously mouthed “Hey, Tree” to Paine at a live stream of the ceremony’s audience.

Swift also gave Paine a shout-out on the red carpet at the October 2023 premiere The Eras tour concert film. When photographers asked her if she wanted to pose for a solo photo, Swift responded“I’ll do as I’m told, if you don’t mind. OK? See that redhead? She’ll tell me what to do.’

Related: Taylor Swift through the years

Are you ready for it? Taylor Swift started writing songs about boys and divorce in the early 2000s, but her talent was quickly recognized by music executives who knew she was the real deal. From releasing her first record in 2006 to gracing stages around the world on her biggest tour to date in 12 years […]

While Swift often interacts with fans online, Paine has remained relatively quiet on social media, mainly reposting updates about her client’s career. However, Paine occasionally uses her platform to release false reports about the pop star.

Keep scrolling to find out everything about Paine:

1. How long has Tree Paine worked with Taylor Swift?

Swift was the first client to sign with Paine’s Premium PR agency, which she founded in 2014. That same year, Swift released her fifth studio album, 1989.

2. What other work has Tree Paine done?

Like Swift, Paine got her start in Nashville. She started her career at the Academy of Country Music The cutand became vice president of publicity at Warner Music Nashville in 2007. Paine eventually left the position in 2014 to start her own PR agency.

3. What do Swifties think about tree pain?

Swift’s fanbase often shares their love for Paine via social media. “Tree paine, I hope both sides of your pillow are always cold! God bless!” one Swiftie wrote via X (formerly Twitter) in July 2023. Another user labeled Paine an “icon,” “legend” and a “girlboss” among other compliments in July 2023 after.

A third fan even suggested as much Amy Adams play Paine in a film about Swift. “Amy Adams, your role of a lifetime awaits,” they captioned a compilation of clips of Paine via X December 2023.

Related: Taylor Swift’s biggest controversies over the years

Taylor Swift is one of the most decorated musicians of all time, but her reputation as a pop star didn’t come without a few controversies. Swift released her self-titled debut album in 2006, which jump-started her country career. Over her next eight albums, she began to move away from her original genre and into pop territory. […]

4. How did Tree Paine have Taylor Swift’s back?

Paine has supported Swift through many of her career ups and downs. She mostly shouted Kim Kardashian through X in March 2020 after the reality star accused Swift of lying about giving Kanye West permission to use her name in a lyric for his song ‘Famous’. After the song’s release in 2016, Kardashian posted a video of Swift apparently giving West permission to use her name in the song.

Four years later, Kardashian tried to clarify why she shared the video in the first place. “To be clear, the only problem I ever had with the situation was that Taylor lied through her publicist, who stated that ‘Kanye never called to ask for permission…’” Kardashian said. tweeted in March 2020 after the full phone conversation was leaked. “They spoke clearly, so I showed you all that. No one has ever denied that the word ‘bitch’ was used without her consent.”

Paine responded by reposting her “UNEDITED original statement” via She refused and warned him about releasing a song with such a strong misogynistic message. Taylor was never informed of the actual lyrics: “I made that bitch famous.”

That same year, Paine appeared briefly in Swift’s Netflix documentary, Ms. Americana. “I’m not going to lie, I’m a little nervous,” she said before Swift broke her political silence by taking to Instagram to endorse two Democratic candidates for the 2018 midterm elections.

In November 2023, Paine slammed popular celebrity gossip account DeuxMoi’s report that Swift and her ex-boyfriend Joe Alwyn married in secret before ending their six-year relationship earlier that year. “Enough is enough with these fabricated lies about Deuxmoi’s Taylor. There has NEVER been a wedding or ceremony of any kind,” says Paine tweeted next to a screenshot of DeuxMoi’s story. “This is an insane thing to post. It’s time you are held accountable for the pain and trauma you cause with messages like this.”

5. Is Tree Paine married?

Boom is married to Lance Pain, with whom she shares a daughter. Although not much is known about their relationship, Lance was named president of Scott Brothers Global – Ownership brothers stars Jonathan And Drew Scott‘s manufacturing company – in 2017. Before taking on this role, Lance worked in the consumer packaged goods industry as a senior executive, according to Variety, and was also the president of the candy brand Goo Cluster and the dessert brand SLJ Desserts. Lance founded brand management consultancy Brand Atelier in 2018. The family lives in Nashville.