All about White Maltesers and why the chocolate was discontinued
MALTESERS have been one of the most popular confectionery products in Britain since they were first sold eighty years ago.
There are now many variants of the Mars-owned chocolate, but one that many fans wish the brand would bring back is the White Maltesers.
What were white Maltese?
White Chocolate Maltesers were the white chocolate version of Maltesers.
The main difference between them and the original was that, instead of being covered in milk chocolate, they were covered in a delicious layer of white chocolate.
Maltesers are round balls of malted milk covered in chocolate.
They were launched in 1937 after being created by American Forrest Mars Sr.
Maltesers were first released in Britain and were originally intended for “dieting women” as a “lighter” way to enjoy chocolate.
Since then they have become popular throughout Europe and in Canada, Australia and New Zealand.
Why and when were the White Maltesers discontinued?
White Maltesers were discontinued in 2014.
They were pulled from the shelves eleven years after the initial launch.
White Maltesers were originally launched as a seasonal product, but became so popular that they were sold all year round.
It has been reported that they were discontinued due to lack of sales, but many chocolate lovers were devastated to see the end of their run.
In 2017 a petition started to bring back the sweet treat.
The petition’s creator had hoped to collect 2,500 signatures of support, but by March 2024, only 1,500 had signed the campaign.
Search for similar What looks like White Maltesers?
While White Maltesers may no longer be available, there are still plenty of Maltesers products for shoppers to get their hands on.
The original Maltesers are available in different sizes, including fun size and sharing bags.
There are also Maltesers truffles with a truffle and Maltesers filling covered with a smooth milk chocolate layer.
They are individually wrapped and sold in gift boxes.
In 2022, Mars launched a dark chocolate version of Maltesers.
Another popular variant of the original Maltesers are the Maltesers Bunnies.
They are individually packaged or sold in smaller versions Mini Bunny bags.
If you’re craving the white chocolate part of the White Maltesers, there are plenty of other ways to get your fix.
In 2019, Mars announced that they were releasing a white chocolate version of the Maltesers Truffles.
They appear to still be available as of March 2024, but they seem to be very popular as many retailers were sold out at the time of writing.
Other options that white chocolate lovers can enjoy include Mikybar treats and white chocolate versions of popular treats like Toblerone and Kit Kat Chunky.
Poundland also sells its own knock-off version of White Maltesers, called White Chocolate Malt Balls.
Where can you buy discontinued chocolate bars?
Here you can buy the Breakaway, Caramac, Milky Way Crispy Rolls and Yorkie biscuit bars.
Breakaway bars are still available in packs of eight in some stores, check out:
- Iceland – £1
- Sainsbury’s – £1.25
- Tesco- £1.25
Caramac bars will be hard to find as they go viral as soon as they are spotted. Try:
- Iceland – £1.25 (packs of three)
- Sainsbury’s – 75p single bar
- B&M – £1.25 (packs of three)
Yorkie cookie bars are still available in quite a few grocery stores, check out:
- Ocado – £1.25 single bar
- Tesco – £1.25 single bar
- Asda – £1.25 single bar
Fan favorite Milky Way Crispy Rolls have been spotted in stores despite being discontinued in 2022. Go to:
- Poundland – price varies
- Home Bargains – 79p single bar