Government launches sale of 'Bharat rice' at Rs 29 per kg in 5 kg and 10 kg packs

Bharat Rice is available at physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF.

The launch of retail sale of 'Bharat' rice will increase the supply in the market at affordable prices. (Image: X/@PIB_India)

Bharat Rice Launched: Union Minister Piyush Goyal on Tuesday launched the sale of rice under the brand 'Bharat' and flagged off 100 mobile vans in New Delhi. While addressing the event, Goyal said, “Prime Minister Narendra Modi is sensitive to the needs of the people of the country. It is under his watch that the price of essential commodities is kept under control.”

He said that the Government of India is committed to the welfare of both farmers and people of the country.

The launch of retail sale of 'Bharat' rice will increase the supply in the market at affordable prices and will help in the continued moderation of prices of this important food commodity. This is the latest in a series of steps taken by the Indian government towards consumer welfare.

'Bharat' Rice will be available across all physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers' Federation of India (NCCF) from today and will be extended to other retail outlets and e-commerce platforms. 'Bharat' brand rice will be sold in family-friendly bags of 5 kg and 10 kg and will be sold at a maximum retail price (MRP) of Rs. 29 per kilo.

Bharat Atta is already being sold by these three agencies at a rate of Rs. 27.50 per kg in 5kg and 10kg packs at their physical stores, mobile vans and through some other retail networks and e-commerce platforms.

Similarly, Bharat Dal (chana dal) is also sold by these three agencies at the rate of Rs. 60 per kg for 1 kg pack and Rs. 55 per kg for a pack of 30 kg along with onions at the rate of Rs. 25 per kilo.

With the launch of 'Bharat' rice sales, consumers can buy rice, atta, dal and onions from these outlets at fair and affordable prices.

The export of wheat has already been banned to ensure sufficient domestic availability of this product, while the export of non-basmati rice is also banned by the government.