Josh Giddey at risk of losing $40 million Weet-Bix deal in Australia amid NBA investigation into alleged inappropriate relationship with a minor
- Josh Giddey could lose a sponsorship worth $40 million
- Weet-Bix has sponsored the NBA star since 2021
- Giddey is the subject of an investigation into alleged inappropriate behavior
Josh Giddey is at risk of losing a lucrative brand deal with Australian cereal giant Weet-Bix amid an NBA investigation into his alleged relationship with a minor.
Shooting guard Giddey, 21, is the subject of an NBA investigation following claims he had an inappropriate relationship with a minor after photos of him with a girl were recently posted on social media.
Giddey was asked about the allegation on Saturday as he returned to the basketball court and said: “Yes, I mean, I obviously understand the question, but there is no further comment at this time.”
The Melbournian is regarded as one of the most talented young players in the NBA and has proven to be a hit with sponsors.
Josh Giddey could lose his $40 million sponsorship deal with Weet-Bix in Australia
The 21-year-old is the subject of an NBA investigation into alleged inappropriate behavior
He has been one of the faces of Weet-Bix since 2021, but the cereal company said it was monitoring the fallout from the NBA investigation.
“We are of course aware of news surrounding Josh Giddey and await confirmation of the facts,” a spokesperson told News Corp.
“We are in contact with Josh’s management team and are currently awaiting further details.”
Giddey has a four-year contract with Weet-Bix worth AU$40 million and he is the face of their ‘Every Bite Counts’ campaign.
Other Australian athletes signed to the brand include Tim Cahill, Alex de Minaur and Marnus Labuschagne.
Giddey’s face is also on Weet-Bix boxes across the country.
Last week, photos appeared on Twitter. Giddey has become one of the Thunder’s most important players since being selected with the sixth overall pick in the 2021 NBA draft.
The NBA has launched an investigation into claims that Giddey had an inappropriate relationship with a minor after photos of him with a girl were recently posted on social media
In one of the photos, a shirtless Giddey stands behind her.
Another shows the Australian player with his arm around her and the caption ‘he says hey’.
Giddey was free to play for the Thunder against the Sixers in Oklahoma, meaning he returned to the court for the first time since the photos surfaced.
The Thunder are 11-4 after a strong start to the season, with the Giddey saga potentially threatening to derail their campaign.