King Charles turns to Instagram queens to boost his image with young people: Bake Off runner-up and Love Island star attend royal events to boost monarch’s Gen Z popularity
His mother has never had trouble connecting with the country’s youth.
But King Charles has decided he needs help from online influencers to boost his popularity with Generation Z.
Palace aides have invited social media celebrities and millions of fans to join them at Royal events as part of a modern digital strategy to boost support among the under-25s.
A recent YouGov poll found that only 30 percent of 18 to 24-year-olds thought the monarchy was ‘good for Britain’.
The influencers are encouraged to make videos of the events or take photos to share with their followers.
King Charles has decided he needs help from online influencers to boost his popularity with Generation Z by inviting influencers to royal events. Pictured: Bake Off 2021 runner-up Crystelle Pereira, who has 197,000 Instagram followers
Pereira was one of four ‘foodie makers’ invited to the launch of Charles’s Coronation Food Project on his 75th birthday last month
Buckingham Palace has also expanded its in-house social media team to produce slick online content.
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An advertisement for a ‘digital content producer’ said the role was to ‘find new ways to keep the King and Queen’s presence in the public eye’.
Bake Off 2021 runner-up Crystelle Pereira, who has 197,000 Instagram followers, was one of four ‘foodie makers’ invited to the launch of Charles’s Coronation Food Project on his 75th birthday last month.
Also invited was Giuseppe Federici, known as SeppsEats, who makes videos with his grandmother, known as Nonna.
He posted a video to his 323,000 TikTok followers, captioning it, “Me and Nonna met the King and Queen!”
Love Islander Tasha Ghouri, who has 1.4 million Instagram followers, was invited to the King’s Coronation celebrations in May, including a reception at Windsor Castle.
The king’s aides hope to emulate William and Kate’s online success. Ahead of the coronation, they made a video on the Elizabeth Line with internet star and train spotter Francis Bourgeois, 23, who has 3.1 million TikTok followers.
Matt Navarra, a top social media consultant, said: “People love the pomp and pageantry that makes the Royal Family special.
“I don’t think we’ll see selfie-style videos of the Royals walking through Buckingham Palace, but they recognize that interacting with influencers is a gateway to new, and often younger, audiences.”
Love Islander Tasha Ghouri, who has 1.4 million Instagram followers, was invited to the King’s Coronation celebrations in May, including a reception at Windsor Castle