Shop the makeup trends that will take over 2024

If your makeup routine needs a major refresh, you’ve come to the right place. The start of the new year is a perfect time to reevaluate your habits and goals – and try something new in the process! And luckily for you, the makeup trends expected to take over 2024 are super attainable. Whether you’re a novice beautician or a true professional, the four makeup trends below will help you look your best all year long. All you need is a little blush, and you’re well on your way.

(And if you’re looking to breathe new life into your closet, be sure to check out our 2024 fashion trends guide!)

Girly-Girl vibes

This makeup trend goes hand in hand with the ultra-feminine fashion styles that are gaining popularity in 2024. Think flirty glossy lips, rosy cheeks, doll-like lashes and pretty pink nails.

1. Blow a kiss: This Too Faced Injection Gloss gives an enviable shine to your lips and also dramatically plumps your pout. Wearing this will keep your lips plump and hydrated. Be warned: People will wonder if you have lip fillers – you do That Good.

2. Natural rinse: Wipe the Pixi On-The-Glow Blush along the apples of your cheeks for an instant color accent. The creamy formula melts into the skin, giving the appearance of naturally blushing, while the convenient stick format makes it easy to apply and use.

3. Doll Eyes: Sometimes mascara is not enough to create a big-eyed effect. Try it to really play your chicks Ardell’s favorite Wispies false eyelashes.

4. Pretty in Pink: Is there anything more girly than a pink manicure? The Sally Hansen Insta-Dri quick dry nail polish in Racing Rose is the perfect pale pink shade that looks fantastic on all skin tones. Plus, it actually dries in 60 seconds.

Make your skin glow

It’s time to ditch the full-coverage foundation and embrace your natural skin. Pamela Anderson made headlines late last year for choosing to go completely makeup-free on the red carpet, and we predict she’ll create a major firestorm, giving people the confidence to make their skin glow. I recommend looking for fair skin tones or tinted sunscreen to give your complexion a dewy glow.

5. Perfectly protected: Since I tried the foundation, I haven’t used a drop of foundation Kosas DreamBeam Comfy Smooth Sunscreen Broad Spectrum SPF 40. This light-as-air tinted sunscreen infuses my skin with much-needed moisturizer and seamlessly evens out uneven tan – all while protecting me from the sun’s harsh rays.

6. Double Duty: Skincare meets makeup this pure toned essence from Covergirl which is formulated with bakuchiol (a vegan alternative to retinol) and tranexamic acid. Along with evening out skin tone, it helps reduce wrinkles and reduce dark spots over time.

7. You shine! You don’t have to wait until sunset to achieve that golden hour glow when you use the Skilled mood lighting Illuminating glow drops. Mix it into your moisturizer or massage a few drops directly onto your complexion for an ethereal glow that lasts all day.

8. Luxury for less: YSL Beauty created their NOW line at a more affordable price point than the rest of the line, but that doesn’t mean the formulas skimp on quality. The YSL NOW Bare Look Tint is one of my all-time favorite complexion products because of the way it works overtime as a moisturizer and skin tint. After wearing it all day, it doesn’t look cakey or feel dry. 10/10!

Monochromatic makeup

This minimal effort trend is so easy to complete. Why? Because you literally only need one product. The point is to use the same shade on your eyes, cheeks and lips to create a simple, cohesive look.

9. One and done: The Nudestix Nudies Bloom Dewy and Radiant Cream Blush is essentially the ultimate product for this trend, as it was touted as a three-in-one formula before monochrome makeup became cool. Choose from 12 beautiful shades ranging from Rusty Rouge to Juicy Melons!

10. Dream for Multiple Purposes: It’s all in the name: the Ilia Multistick can be swiped along the apples of your cheeks, pouts and eyes for a radiant look that takes just seconds.

11. A Celebrity Favorite: This cult favorite Convertible color from Stila has a lot of fans – including Jennifer Garner! Her favorite color is Peony, a brown-pink color.

12. Talk About a Bargain: This little one mini chubby stick from Inc.Redible will last for years…and it costs less than $15!

We blush

If there is one makeup item you should never leave the house without in 2024, it is blush. Don’t be afraid to experiment with colors: we see that red, coral and hot pink are trending. These shades add beautiful vibrancy to your face with just a few taps.

13. Bomb Dot Com: The Tower 28 BeachPlease luminous tinted balm is my favorite blush of all time. It really melts into my skin and gives me a beautiful glow – without any glitter or added glitter. My favorite color is Magic Hour.

14. Top Amazon Seller: More than 36,000 Amazon shoppers can’t get enough of this Milani fried blush for its longevity and glossy finish… oh, and the $9 price.

15. Universally Flattering: It’s a well-known fact: everyone looks good NARS Blushing in the shade Orgasm. Pro tip: the mini pan lasts extremely long and costs half the price of the full size!

16. No Sparkle Here: Do you prefer to keep it matte? The Charlotte Tilbury Matte Beauty Blush Wand gives a breathtaking color without shine. I love that the handy wand allows me to place the blush exactly where I want it.