“I loved this one!” shoppers howl as the tang of the abolished 'god-tier' returns
FANS are going wild over the long-awaited return of a 'divine' fresh flavour.
Morrisons shoppers were delighted to hear that the supermarket giant has restocked Marmite crisps on their shelves from Monday 12 February.
In a helpful post shared by @new.foodfindsuk on Instagram, the announcement read: “@marmite chips are finally coming back!
“I'm sure you've all heard the devastating news that @walkers_crisps have called it quits, but now they're back!
“Marmite kindly sent these to us to try before they hit the shelves, and let me tell you!!! They are delicious.
“Now rolling out in @morrisons, so keep your eyes peeled.
“Would you like to try the NEW Marmite Chips?”
Reacting to news of their return, one excited fan said: “Marmite is a lovely fresh flavour.”
Another said: “I always come back to this.
“It's easy to get hooked on this,” wrote a third impressed fan.
Someone else claimed: “Lots of flavor – and they are well cooked and crispy without being greasy.”
It comes after industry giant Walkers made the shock move to ax the unique flavour.
A Walkers spokesperson told The Sun: “We are very sorry to disappoint fans of Walkers Marmite flavored crisps with this news.
“We know many crisp lovers will be unhappy to see this Walkers flavor disappear.
“This change will allow us to focus our efforts on making more of the flavors that chip fans love most.”
New delicacies
But in an effort to preserve Marmite chips alive, the original company has collaborated with Tayto Group to produce a range of flavored products.
Marmite Crisps are on the shelves at Morrisons or £2.
Fans will also be pleased to hear Cheese & Marmite Puffs for £2, and Marmite Tortillas for £2.25 will be available across supermarket and convenience channels in April.
Meanwhile, cheese lovers can scoop up cheddar cheese and Marmite bites, a blend of British Ilchester cheddar with Marmite for £1.50.
Marmite oven-baked cashew nuts have also been spotted for £2.50 on Ocado.
The brand recently shared a Facebook and Instagram post showing a hand holding a single potato chip.
Marmite said: “Soon…”
One Facebook user said: “I would like to see Marmite Pringles!”
Another said: “Marmite, you save the day! My mother will be so happy! I tried to buy her a box before the old version disappears, thank you, thank you.
“Excellent!! I'm all in,” said a third user.
One Instagram user claimed the product would be: “Perfect with a cheese sandwich.”
“Bring it on!” said someone else.
A third user exclaimed: “Omg!! This makes me so happy.”
Tasty Marmite innovation
Jolanda Wells, licensing manager at Unilever, told The Sun: “The Marmite-loving nation can rejoice as Marmite crisps will continue to hit shelves nationwide, with a new and improved flavour.
profile and a striking, fully Marmite branded package.
“Our exciting new partnership with Tayto allows us to deliver an exciting pipeline of tasty Marmite innovation that we know consumers will love.
“Marmite chips are a firm favorite with Marmite lovers, but they're also great for those 'first-timers' who are a little unsure whether to buy a jar of the black stuff or not.
“We expect that new products and new flavors, such as cheese, will appeal to new customers and therefore also drive category growth.”
Matt Smith, marketing director at Tayto Group, said: “We are delighted to be working with such an iconic British brand and are excited to bring this wide range of great tasting snacks to shelves across the country.”
It comes as the makers of Marmite are selling gene tests for £89.99 after discovering DNA dictates whether people love or hate the savory spread.
Britons can send in a DIY kit to take cotton swabs, which experts will then analyze.
The tests are offered via the Marmite website after a year of research into why consumers are divided about the taste.
Plus a mum so obsessed with Marmite, she adds it to every meal, including cereal.
Shelly McClellan, 45, has been nicknamed Mrs McMarmite since childhood, when she became addicted to the sticky spread.
Meanwhile, scientists have discovered eating Marmite 'can prevent dementia while spreading changes brain chemistry'.
Experts found that high amounts of vitamin B12 in Marmite increase levels of a chemical messenger called GABA.