Rihanna And A$AP Rocky has released a balm-tastic ad.
Rihanna, 36, and Rocky, 35, promoted Fenty Skin’s new film Luxury balm in an Old Hollywood-inspired commercial titled “Born to Steal: Yours, Mine, Ours” via YouTube on Wednesday, February 28.
In the black-and-white short film, which explores a style crime committed by Rihanna, the singer goes through Rocky’s closet and chooses an oversized blazer to wear over her glamorous black dress. “Although the female’s choices are endless, she borrows from the male for her camouflage,” a narrator says as Rocky enters the room.
“Wait, did I hear something?” Rocky thinks to himself as he surveys the area. He can’t see Rihanna hiding behind a closet door and leaves.
The narrator then explains that Rihanna took Rocky’s clothes and wore them as her own. “The females of the most ferocious species are known to chase the unsuspecting males,” says the narrator. The camera then cuts to show Rocky realizing Rihanna stole his jacket. “She didn’t steal my blazer,” he tells himself. “I can’t steal any of her clothes,” he adds as he applies the Lux Balm.
Later in the ad, the narrator discovers that Rihanna is also a Lux Balm thief. As the couple enjoys a pancake breakfast, Rihanna pulls out the product. Thinking she’s quickly taken down Rocky, the rapper pulls out a Lux Balm herself, proving the item can be used by anyone.
“When I finally solved the case of my missing Lux Balm, I wasn’t surprised when she surfaced. Not so fast, baby, this one’s mine,” the narrator says as the video transitions to show Rocky winking at the camera.
This wouldn’t be the first time Rocky and Rihanna have teamed up to promote the balm. Fenty announced the product in January, along with an ad in which Rocky rapped about the treatment that aims to “bring dry, chapped lips back to life.”
“Flossy. Shiny. No bitch, this isn’t lip gloss,” he muttered. “Lux Balm was in my palm. New collaboration with my baby mama.”