Experts who choose Delta’s in-flight movies reveal men love watching CHICK FLICKS while traveling – as they describe the most popular on-screen entertainment for airline fliers
The movies and TV shows you watch during a flight are perfectly curated for your viewing pleasure — and chick flicks are often the first to be added to the rotation.
With box office hits like Barbie ruling the theaters this summer, a whole new demographic can now enjoy the film, with American Airlines, Southwest, United and Delta adding to their slate this month.
According to Anuvu, a company that helps major airlines select their content, airlines worldwide spend as much as half a billion dollars annually on in-flight entertainment, including movies, television shows, live TV, podcasts and music.
But beyond the box-office hits, there’s one genre that’s more popular than the rest among all the passengers while they’re at 35,000 feet: romantic comedies.
Airlines around the world spend an estimated half a billion dollars on movies every year, rotating 20 to 25 percent of their content every 30 days (stock image)
With box office hits like Barbie ruling the theaters this summer, a whole new demographic can now enjoy the film, with American Airlines, Southwest, United and Delta adding it to their rotation this month (Margot Robbie depicted as Barbie in the film) . movie from 2023)
According to Ekrem Dimbiloglu, director of inflight entertainment and connectivity for Delta Airway, there’s an in-depth process involved in choosing the films you see on board – and there’s more to it than just adding new releases.
‘It’s not [about] what they want to see,” Ekrem told the channel Wall Street Journal. “They need to understand what our customers consume and want to consume.”
Ekrem and his team spend time each month assessing Delta’s customer base and matching them with what they think would be the best entertainment options.
Delta offers approximately 1,000 movies on its flights, including 300 movies, with 20 to 25 percent of the content changing every 30 days.
On Delta, the new content is manually loaded onto the planes by technicians armed with devices containing the new movies and TV shows before being shared on the 840 planes.
Mark Muren, United Airlines’ director of product, identity and loyalty, said people are more likely to watch a new movie or TV genre when they fly somewhere.
He added that people also like to rewatch movies, citing the Top Gun franchise as an example.
“It’s not a big emotional commitment to watch it,” Mark said. ‘Many points during the film, you can be half distracted.’
Inflight entertainment often reflects the interests of advertisers, governments and business entities (stock image)
A large portion of passengers also seek solace in the warm embrace of a romantic comedy.
“We see a lot of grown men watching chick flicks on planes,” he added.
According to Mark, the series that people like to stream at home are also frequently played on planes, with Yellowstone, spin-offs 1923 and 1883, Abbott Elementary and Chernobyl cited as examples of series that are consumed on flights.
The conversation Noted inflight entertainment often reflects the interests of advertisers, governments and business entities, writing: “It also follows that certain ideas, products and cultures are sold to passengers through inflight entertainment.”
However, they said the increase in personal devices could spell the end for seat-back screens.
“A number of U.S. airlines, including American Airlines, United Airlines and Alaska Air, have removed seat-back screens from their domestic aircraft,” the piece said.