Kim Kardashian is Balenciaga's new brand ambassador

Kim Kardashian is Balencaiga's newest brand ambassador.

The French fashion house announced this their official website and via their Instagram stories on Monday January 22. Both Balenciaga and Kardashian, 43, revealed that the new partnership will introduce a new “chapter” for the label and is the result of the close relationship they have maintained over many years.

“For several years now, Balenciaga designs have been part of my many looks – and some of my most iconic fashion moments,” Kardashian said in a statement.

“The historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-term relationship is based on mutual trust and the commitment to do what is right. I am excited about this next chapter for the brand and becoming their ambassador.”

Kardashian isn't the only brand ambassador for Balenciaga. She joins Nicole Kidman, Michelle Yeoh, Isabelle HuppertAnd Krit Amnuaydechkorn in the role.

In addition to being photographed countless times wearing Balenciaga, Kardashian has also been featured in several of the brand's campaigns, attended several runway shows, and even walked in their 51st couture show during Paris Fashion Week in July 2022. She also helmed in a memorable way Demnathe brand's creative director, to the 2021 Met Gala, where she dressed (quite literally) in head-to-toe black.

Kardashian has remained fiercely loyal to Balenciaga — even after the brand faced backlash for their November 2022 ad campaign that featured children posing with stuffed animals dressed in BDSM-style attire. The campaign also included Supreme Court documents from the 2008 case United States v. William, which criminalized child pornography.

Related: Celebs leave Balenciaga behind due to protest over BDSM-style teddy bear advertising: B…

Use their voice. As Balenciaga continues to face backlash over an ad for its Spring/Summer 2023 collection, celebrities are speaking out against the brand and taking action. Jason Aldean's wife, Brittany Aldean, shared her perspective via Instagram on Wednesday, November 30. The 34-year-old North Carolina native uploaded (and then deleted) a photo […]

At the time, Kardashian went to Xformerly known as Twitter, to express her “shock” and “outrage” at the images.

“As a mother of four children, I am shocked by the disturbing images,” she wrote in a message dated November 27, 2022. “The safety of children must be treated with the highest regard and any attempts to normalize child abuse of any kind would should have no place in our society – period.”

Five months later, in April 2023, Kardashian resumed her public support for the brand when she wore their clothes during a trip to Japan.