Kris Jenner told Kylie Jenner to ‘be ready’ for the makeup line to fail
Kylie Jenner talks about the difficulties of starting a makeup line from scratch, even revealing mother Kris Jenner had her doubts.
In an interview published on Monday, November 27 in Interview magazineKylie sat down Jennifer Lawrence to talk about life, work and motherhood.
At one point in the interview, Jenner revealed that even though her makeup line Kylie Cosmetics is now thriving, it didn’t start out as an easy venture.
“Proving people wrong was a challenge, but so was building it from the ground up,” Kylie said.
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Kylie Jenner was introduced as the youngest member of the Kardashian-Jenner clan, but she’s certainly charted her own path since October 2007, when Keeping Up With the Kardashians premiered on E! Kylie is no longer known simply as the daughter of Kris and Caitlyn Jenner or the little sister of Kourtney, Khloé, Kim and Kendall. […]
“It was me and my mom and we never did a makeup line. We didn’t know where to start. There was no one to help us. And my mom thought I was going to sit in my garage with lip kits for the rest of my life,” Kylie recalled. “I think we ordered 5,000 of each color; that was the minimum. And she said, “You better be prepared, Kylie, because you might have a lot of lip kits in your garage for the rest of your life, so you better love these colors.”
When Kylie Cosmetics officially launched on November 30, 2015, it quickly proved to be a huge success. Within a minute, all lip kits were sold out and the website crashed due to the large number of customers. The company has since generated at least $900 million.
Next, Kylie had to come up with a strategy to make the company’s success sustainable. “We were like, OK, how do we do this? How can we make this faster and better?’” she told Lawrence in the same interview.
“We got in my mom’s car and drove all over California visiting all these factories,” Kylie continued. “Finding the best manufacturer was difficult. We were a new company, so it was hard to grow for a lot of people. You have no room to make mistakes. But it wasn’t a bad thing. It was so successful and it was the best time of my life.”
In November, Kylie switched from makeup to clothing when she launched her new clothing line, Khy.
“What was the hardest part of transitioning from the beauty industry to the fashion industry?” Lawrence asked the reality star.
“It wasn’t that hard,” Kylie replied. “I’ve always loved both, and I think they go hand in hand. Especially when I’m doing red carpets or big events and picking out outfits, I think the makeup and hair can make or break your look, or just give it a different energy or take it to another level.”
“I agree,” Lawrence said. “It’s a symphony. It all has to work together. And you just have that eye.”